FollowUp.cc

FollowUp.cc transforms your inbox into a powerful sales tool by enabling email tracking, automated reminders, and scheduled follow-ups directly within Gmail. It helps sales professionals stay organized and ensures critical communications are never missed.

Free TrialPublic PricingHybridPer User / Per Seat

Multi-Channel Engagement

Tools that empower sales representatives to execute outreach across email, phone, social, and video channels from a unified interface. This capability ensures seamless communication and accessibility through various devices and integrations.

Capability Score
0.90/ 4

Multi-Channel Orchestration

Tools that enable sales teams to coordinate outreach across various platforms, ensuring a unified strategy across social, mobile, and physical channels.

Avg Score
0.5/ 4
Multi-channel Sequences
Basic2
FollowUp.cc is primarily an email-centric tool that supports automated email sequences and manual reminders, but it lacks native integrations for dialing, SMS, or social media tasks within its workflow builder.
View details & rubric context

Multi-channel sequences enable sales teams to orchestrate automated outreach across diverse touchpoints like email, phone, LinkedIn, and SMS within a single workflow. This coordinated approach ensures consistent follow-up and maximizes engagement by reaching prospects through their preferred communication methods.

What Score 2 Means

Native sequences exist but are primarily email-centric with simple placeholders for manual tasks (e.g., a generic 'Call' reminder). Integration with dialers or social platforms is shallow, often requiring users to toggle between tabs to execute non-email steps.

Full Rubric
0The product has no native capability to create or execute sequences involving multiple communication channels, limiting outreach to single-channel blasts or purely manual tracking.
1Multi-channel flows can be constructed by connecting disparate tools via generic APIs or third-party automation services (like Zapier), requiring significant manual configuration to sync status and data across channels.
2Native sequences exist but are primarily email-centric with simple placeholders for manual tasks (e.g., a generic 'Call' reminder). Integration with dialers or social platforms is shallow, often requiring users to toggle between tabs to execute non-email steps.
3The platform offers a robust builder integrating email, native dialing, and social tasks directly into the workflow. It supports branching logic based on engagement across channels and allows users to execute tasks seamlessly without leaving the interface.
4The system provides intelligent, omni-channel orchestration that automatically optimizes step timing and channel selection based on prospect behavior and historical data. It includes fully automated social and SMS touches, AI-driven path adjustments, and unified analytics across all touchpoints.
LinkedIn Integration
Not Supported0
FollowUp.cc is primarily a Gmail-centric tool for email tracking and reminders, and it lacks any native integration or functional link to LinkedIn for executing or logging social selling activities.
View details & rubric context

LinkedIn integration allows sales representatives to execute social selling tasks, such as viewing profiles, sending connection requests, and logging InMails, directly within their outreach sequences. This capability ensures a seamless multichannel strategy by consolidating social activity data alongside email and phone metrics.

What Score 0 Means

The product has no native integration with LinkedIn, forcing users to manually switch browser tabs to view profiles or execute social selling tasks without any data syncing.

Full Rubric
0The product has no native integration with LinkedIn, forcing users to manually switch browser tabs to view profiles or execute social selling tasks without any data syncing.
1Users can track LinkedIn activities only through generic manual task logging or by building custom connections via APIs, with no direct functional link to execute actions from the platform.
2A basic integration exists, typically providing a static widget or link to a LinkedIn profile within the contact record, but actual engagement actions (like messaging) remain manual and disjointed.
3The platform offers a robust integration where LinkedIn tasks (connect, message, view) are embedded in sales sequences, allowing execution and automatic logging directly from the user interface.
4The solution provides a best-in-class, bi-directional sync with LinkedIn Sales Navigator, featuring automated social steps, AI-generated connection messages, and real-time prospect insights embedded deeply into the workflow.
SMS Automation
Not Supported0
FollowUp.cc is primarily an email productivity and reminder tool for Gmail and does not offer native SMS messaging or automation capabilities.
View details & rubric context

SMS Automation allows sales teams to incorporate text messaging into multi-channel outreach sequences, ensuring prospects are engaged on their mobile devices. This feature streamlines communication by automating follow-ups, meeting reminders, and personalized texts alongside email and phone touchpoints.

What Score 0 Means

The product has no native capability to send, receive, or track SMS messages within the platform.

Full Rubric
0The product has no native capability to send, receive, or track SMS messages within the platform.
1SMS functionality requires integration with third-party gateways (e.g., Twilio) via APIs or webhooks; messages are not automatically logged in the CRM, and there is no native interface for managing replies.
2Basic native SMS support allows for sending manual one-off messages or simple bulk texts, but lacks deep integration into automated sequences, templates, or robust compliance management.
3SMS is a fully integrated channel within sales cadences, supporting automated triggers, templates with personalization variables, unified inbox management for replies, and automatic activity logging to the CRM.
4The platform provides market-leading SMS capabilities including local presence numbers, 10DLC compliance handling, AI-driven sentiment analysis on replies, and complex branching logic based on delivery status or engagement.
Video Messaging
DIY1
FollowUp.cc does not have a native video messaging feature, requiring users to record videos using external third-party tools and manually paste links into their emails without integrated video analytics or automated previews.
View details & rubric context

Video messaging enables sales representatives to record, embed, and track personalized videos directly within emails and sequences to humanize outreach and boost engagement rates.

What Score 1 Means

Users must record videos using external third-party tools and manually paste links or static images into the email editor, with no automatic data sync or playback tracking.

Full Rubric
0The product has no native capability to record, host, or embed video messages within the platform.
1Users must record videos using external third-party tools and manually paste links or static images into the email editor, with no automatic data sync or playback tracking.
2A basic native recorder or simple plugin allows for inserting video links, but lacks features like automatic GIF thumbnails, screen recording options, or detailed engagement metrics.
3The feature is fully integrated into the workflow, offering one-click recording (camera and screen), automatic animated previews, and native analytics that track views and watch duration.
4Best-in-class functionality includes AI-driven personalization for scaling video outreach, dynamic background replacement, and granular engagement heatmaps that trigger automated follow-up actions.
Direct Mail Integration
Not Supported0
FollowUp.cc is a lightweight email productivity extension focused exclusively on digital communications like email tracking and reminders, with no native support or integrations for physical direct mail or gifting services.
View details & rubric context

Direct Mail Integration enables sales teams to send physical gifts, letters, or swag directly from their engagement platform to cut through digital noise. This multichannel capability allows for personalized offline touchpoints that complement email and phone outreach.

What Score 0 Means

The product has no native capability to send direct mail or integrate with third-party gifting and logistics vendors.

Full Rubric
0The product has no native capability to send direct mail or integrate with third-party gifting and logistics vendors.
1Users must rely on generic webhooks or external automation tools like Zapier to trigger shipments, resulting in disjointed tracking and no visibility into delivery status within the sales platform.
2The platform provides a basic native connector to a single direct mail vendor, allowing manual sending of items, but lacks support for automated sequence steps or budget controls.
3Robust integrations with leading providers allow users to embed direct mail steps directly into automated sequences, track delivery status within the activity feed, and send items without leaving the interface.
4The system offers a fully embedded gifting marketplace with intelligent address verification, global fulfillment logic, and ROI analytics. It automatically triggers follow-up tasks upon delivery confirmation to ensure timely sales engagement.
WhatsApp Integration
Not Supported0
FollowUp.cc is an email-centric productivity tool focused on Gmail and does not offer native WhatsApp messaging capabilities or pre-built connectors for the platform.
View details & rubric context

WhatsApp Integration enables sales teams to communicate directly with prospects on their preferred messaging platform, facilitating faster response times and higher engagement rates directly from the sales workflow.

What Score 0 Means

The product has no native capability to send, receive, or track WhatsApp messages, and offers no pre-built connectors for third-party WhatsApp providers.

Full Rubric
0The product has no native capability to send, receive, or track WhatsApp messages, and offers no pre-built connectors for third-party WhatsApp providers.
1WhatsApp connectivity is possible only through generic webhooks or by building custom middleware against the API, requiring significant technical effort to log chats or trigger messages.
2Native support allows for basic one-off messaging or simple logging of conversations, but lacks support for templates, bulk sending, or bi-directional syncing within the main activity feed.
3The platform provides a robust, bi-directional integration where users can send approved templates, receive replies, and view full conversation history directly within the sales interface without switching context.
4The integration offers best-in-class capabilities including automated WhatsApp sequences, AI-driven response suggestions, rich media support, and unified analytics that treat WhatsApp as a first-class channel alongside email and voice.
Social Touchpoints
DIY1
FollowUp.cc is primarily an email-centric tool that lacks native social media sequence steps, requiring users to rely on generic reminders or manual tasks to manage social outreach.
View details & rubric context

Social touchpoints enable sales teams to incorporate social media interactions, such as LinkedIn connection requests and messages, directly into multi-channel outreach sequences. This capability diversifies communication channels to increase response rates and build stronger relationships with prospects.

What Score 1 Means

Social outreach can only be managed by creating generic 'other' tasks that require the user to manually switch tabs and log activity, or by building custom API connections to trigger external reminders.

Full Rubric
0The product has no capability to add social media steps to sequences, nor does it offer any features to track or log social interactions.
1Social outreach can only be managed by creating generic 'other' tasks that require the user to manually switch tabs and log activity, or by building custom API connections to trigger external reminders.
2Native support allows for specific 'social' step types within a sequence, but these function primarily as static text reminders prompting the user to open a separate browser tab to perform the action manually.
3Strong functionality integrates social platforms directly into the workflow, allowing users to view profiles and execute actions like connection requests or InMails via an embedded window or browser extension without context switching.
4Best-in-class implementation offers semi-automated execution of social tasks in high-velocity queues and intelligent triggers based on prospect activity. It includes deep analytics on social engagement ROI and bi-directional syncing of messages.
Gift Sending Integration
Not Supported0
FollowUp.cc is a lightweight email productivity tool focused on reminders and tracking, and it lacks any native features or integrations for sending physical or digital gifts within its workflow.
View details & rubric context

Gift sending integration enables sales representatives to send physical or digital items directly from their engagement workflow, helping to build relationships and accelerate deal cycles through personalized outreach.

What Score 0 Means

The product has no native capability to send gifts or integrate with direct mail platforms within the sales interface.

Full Rubric
0The product has no native capability to send gifts or integrate with direct mail platforms within the sales interface.
1Sending gifts requires manual data entry into external vendor sites or relies on custom-built connections using generic webhooks and APIs without a user interface.
2A basic native integration connects to a limited number of gifting providers, allowing simple sends but often lacking real-time status updates or deep embedding in the email composer.
3The platform provides robust, native integrations with leading gifting vendors, enabling users to select, personalize, and send items directly from the outreach view while automatically logging activity to the CRM.
4Best-in-class functionality includes automated gifting triggers based on prospect intent or milestones, ROI analytics to track spend effectiveness, and a global marketplace of vendors fully embedded in the workflow.

Email Automation

Core capabilities for scheduling, automating, and optimizing the delivery of sales emails to ensure consistent communication.

Avg Score
2.2/ 4
Email Automation
Basic2
FollowUp.cc provides native support for linear email sequences and automated follow-ups triggered by a lack of response, but it lacks advanced branching logic based on engagement, A/B testing, and deep personalization features found in more robust platforms.
View details & rubric context

Email automation streamlines outreach by enabling teams to schedule multi-step sequences and trigger follow-ups based on recipient engagement, ensuring consistent communication at scale. This functionality allows sales representatives to maintain high activity levels while focusing personal efforts on responsive prospects.

What Score 2 Means

Native support provides basic linear drip campaigns or bulk blasting capabilities, but lacks conditional logic, A/B testing, or deep personalization features.

Full Rubric
0The product has no native capability for scheduling emails or creating automated sequences, forcing users to send every message manually.
1Automation can be achieved only by connecting to external transactional email providers via API or using third-party workflow tools like Zapier to trigger sends, with no native UI for managing flows.
2Native support provides basic linear drip campaigns or bulk blasting capabilities, but lacks conditional logic, A/B testing, or deep personalization features.
3A robust sequencing engine supports multi-step workflows with branching logic (based on opens/clicks), integrated A/B testing, and reliable bi-directional CRM syncing for personalization.
4The system features market-leading intelligence, such as AI-driven send time optimization, generative content assistance, and sentiment analysis that automatically reroutes prospects based on reply intent.
Automated Follow-ups
Advanced3
FollowUp.cc offers native multi-step email sequences with essential conditional logic, such as automatically stopping sequences upon receiving a reply, which fits the criteria for a production-ready sales workflow.
View details & rubric context

Automated follow-ups enable sales teams to schedule sequences of emails or tasks based on recipient behavior or time intervals, ensuring consistent engagement without manual intervention.

What Score 3 Means

The platform offers robust multi-step sequences with conditional logic (e.g., stop on reply), variable personalization, and seamless integration into the sales workflow for reliable execution.

Full Rubric
0The product has no native capability to schedule or automate follow-up communications; all messages must be sent manually one by one.
1Automated follow-ups can only be achieved by building custom workflows using generic APIs or connecting to third-party automation tools like Zapier to trigger messages externally.
2Native support exists but is limited to simple, linear drip campaigns or basic reminders without conditional logic or personalization capabilities based on recipient engagement.
3The platform offers robust multi-step sequences with conditional logic (e.g., stop on reply), variable personalization, and seamless integration into the sales workflow for reliable execution.
4Best-in-class implementation features AI-driven optimization for send times and content, multi-channel orchestration (email, call, social), and sentiment analysis to dynamically adjust the follow-up strategy.
Email Scheduling
Advanced3
FollowUp.cc provides a robust, native 'Send Later' feature that allows users to schedule emails for specific times and manage their pending queue directly within Gmail, though it lacks the advanced machine learning-driven send-time optimization found in market-leading platforms.
View details & rubric context

Email scheduling empowers users to compose messages immediately while designating a specific future time for delivery, ensuring correspondence arrives when recipients are most likely to engage. This functionality is crucial for managing outreach across different time zones and maintaining a consistent workflow without requiring real-time manual sending.

What Score 3 Means

The feature provides a robust, integrated experience where users can easily schedule emails based on recipient time zones and manage their outbox queue with options to edit or reschedule pending messages.

Full Rubric
0The product has no native capability to schedule emails for future delivery; all messages are sent immediately upon clicking the send button.
1Scheduling is technically possible but requires significant workaround efforts, such as utilizing external automation tools (e.g., Zapier) or building custom API scripts to hold and release messages.
2Native support allows users to manually select a date and time for delivery, but the feature is rudimentary, lacking automatic time zone detection or a centralized view to manage queued emails.
3The feature provides a robust, integrated experience where users can easily schedule emails based on recipient time zones and manage their outbox queue with options to edit or reschedule pending messages.
4The system offers market-leading intelligence, utilizing machine learning to automatically select the optimal send time based on historical prospect engagement data. It includes advanced throttling to protect sender reputation and dynamic rescheduling capabilities.
Send Time Optimization
Not Supported0
FollowUp.cc focuses on manual scheduling and automated follow-up sequences, but it does not offer a native feature that automatically calculates or suggests optimal send times based on recipient behavioral data.
View details & rubric context

Send Time Optimization utilizes historical engagement data and behavioral analysis to automatically schedule emails for the specific moment a recipient is most likely to open them. This maximizes visibility in the inbox and significantly increases the probability of a response.

What Score 0 Means

The product has no native capability to optimize send times based on recipient behavior; emails are sent immediately upon clicking send or at a static time manually selected by the user.

Full Rubric
0The product has no native capability to optimize send times based on recipient behavior; emails are sent immediately upon clicking send or at a static time manually selected by the user.
1Achieving optimization requires heavy lifting, such as manually researching prospect activity in external tools or building custom API integrations to trigger sends based on third-party intelligence.
2Native support exists but is limited to basic time zone detection or generic 'business hours' windows. It ensures emails land during the day but lacks specific behavioral personalization for the individual.
3Strong, fully integrated functionality that analyzes past open and click history to automatically schedule emails for when specific contacts are most active, working seamlessly within campaign workflows.
4Best-in-class implementation leveraging predictive machine learning across a global dataset to determine optimal times even for new contacts. It dynamically adjusts in real-time based on recent activity and provides clear analytics on the engagement lift.
Email Threading
Advanced3
FollowUp.cc provides native, reliable email threading within Gmail, ensuring that automated follow-ups are sent as replies to the original message to maintain context. While it lacks the advanced cross-user or dynamic logic of enterprise-grade platforms, it fully integrates with the user's inbox to manage conversation history effectively.
View details & rubric context

Email threading ensures that automated follow-up emails are sent as replies to previous messages, keeping the conversation history intact to mimic natural human communication. This context preservation is essential for increasing open rates and driving engagement in sales sequences.

What Score 3 Means

Strong, fully-integrated threading allows users to easily toggle between new threads and replies within sequences. It reliably maintains conversation history across multiple steps and syncs correctly with email providers like Gmail and Outlook.

Full Rubric
0The product has no native capability to thread emails; every email in a sequence is sent as a separate message with a new header, lacking conversation history.
1Threading is possible only through manual workarounds, such as manually matching subject lines with 'Re:' prefixes or utilizing custom API scripts to link message IDs, requiring significant technical intervention.
2Native support exists but is limited to simple sequential replies. It may fail if subject lines are modified or lack the ability to thread correctly if the previous email bounced or was skipped.
3Strong, fully-integrated threading allows users to easily toggle between new threads and replies within sequences. It reliably maintains conversation history across multiple steps and syncs correctly with email providers like Gmail and Outlook.
4Best-in-class implementation offers intelligent threading options, such as 'bump' replies, cross-user threading (replying to a colleague's thread), and dynamic logic that decides whether to thread or start fresh based on prospect engagement.

Outbound Dialing

Telephony tools that automate the dialing process to increase call volume and connection rates.

Avg Score
0.0/ 4
Power Dialer
Not Supported0
FollowUp.cc is an email-centric productivity tool focused on tracking and reminders within Gmail; it does not offer native telephony or power dialing capabilities.
View details & rubric context

A power dialer automates outbound calling by sequentially dialing numbers from a list as soon as the previous interaction ends, minimizing downtime for sales representatives. This feature streamlines high-volume outreach by handling call logistics, logging activity, and enabling teams to focus purely on live conversations.

What Score 0 Means

The product has no native dialing capability, requiring users to manually copy-paste numbers into an external phone system.

Full Rubric
0The product has no native dialing capability, requiring users to manually copy-paste numbers into an external phone system.
1Users can trigger calls via generic click-to-dial links that open third-party softphones, but the system lacks a native queue or automated progression through lists.
2A native dialer exists for sequential calling, but it lacks essential efficiency tools like pre-recorded voicemail drops, local presence, or automatic call outcome logging.
3The solution provides a fully integrated power dialer with voicemail drop, call recording, and bi-directional CRM sync, enabling reps to power through lists efficiently within the main UI.
4The system features intelligent multi-line dialing, AI-based answering machine detection, and dynamic list prioritization to deliver best-in-class connection rates and rep productivity.
Click-to-Call
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and does not offer native click-to-call or telephony features within its interface.
View details & rubric context

Click-to-call functionality allows sales representatives to initiate phone calls directly from their CRM or sales interface with a single click, significantly reducing manual dialing time and increasing daily call volume.

What Score 0 Means

The product has no native dialing capabilities or ability to initiate calls from within the interface, requiring users to manually dial numbers on a separate device or softphone.

Full Rubric
0The product has no native dialing capabilities or ability to initiate calls from within the interface, requiring users to manually dial numbers on a separate device or softphone.
1Dialing can be triggered via generic "tel:" protocol links that rely on external browser extensions or requires building a custom integration with a telephony provider using APIs to bridge the software and the phone system.
2Native click-to-call exists but is limited to a simple pop-out dialer without automatic call logging, recording controls, or local presence dialing, serving only as a basic bridge to the phone line.
3The feature offers a fully embedded dialer within the workflow that automatically logs call activities and outcomes to the CRM, supports call recording, and handles inbound/outbound routing seamlessly.
4The implementation includes intelligent features such as Local Presence dialing, voicemail drop automation, AI-driven sentiment analysis, and predictive dialing capabilities that optimize agent talk time.
Local Presence
Not Supported0
FollowUp.cc is primarily an email-focused productivity and tracking tool for Gmail and does not include a native dialer or telephony features, meaning it has no capability for Local Presence.
View details & rubric context

Local Presence technology automatically adjusts the outbound caller ID to match the area code of the prospect being dialed, significantly increasing call connection rates by making calls appear local.

What Score 0 Means

The product has no native capability to dynamically alter the displayed caller ID based on the recipient's location; agents must use a single static number.

Full Rubric
0The product has no native capability to dynamically alter the displayed caller ID based on the recipient's location; agents must use a single static number.
1Users can achieve local presence only by manually integrating with third-party telephony providers via APIs or by manually purchasing and swapping numbers for specific campaigns, requiring significant maintenance.
2The system offers basic local presence where users can manually map specific caller IDs to specific area codes, but it lacks automation or requires manual number provisioning for each region.
3The platform provides automated local presence that dynamically selects the correct area code from a managed pool for outbound calls, requiring minimal setup and working seamlessly within the dialer.
4The solution offers intelligent local presence with automated spam detection, number reputation management, and dynamic rotation to ensure calls are not flagged as 'Scam Likely,' maximizing pick-up rates.
Predictive Dialer
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and does not offer native telephony or predictive dialing capabilities.
View details & rubric context

A predictive dialer automatically dials multiple numbers simultaneously to connect agents only when a human answers, maximizing talk time and efficiency for high-volume outreach teams.

What Score 0 Means

The product has no native predictive dialing capabilities, limiting users to manual dialing or basic click-to-call functionality.

Full Rubric
0The product has no native predictive dialing capabilities, limiting users to manual dialing or basic click-to-call functionality.
1Predictive dialing capabilities require integration with third-party telephony providers via APIs, necessitating complex setup to sync call lists and write back disposition data.
2A native dialer exists but functions primarily as a sequential power dialer; it lacks intelligent pacing algorithms to predict agent availability or effectively filter out answering machines and busy signals.
3The system features a fully integrated predictive dialer that adjusts dialing rates based on real-time agent availability, includes standard answering machine detection, and automatically logs activity within the sales workflow.
4The predictive dialer leverages AI to optimize connection rates based on historical answer data and local presence, offering best-in-class latency reduction, superior answering machine detection, and dynamic script branching.
Softphone
Not Supported0
FollowUp.cc is primarily an email productivity and reminder tool for Gmail; it does not offer a native softphone, VoIP dialer, or integrated calling capabilities.
View details & rubric context

A built-in VoIP dialer that enables users to make and receive calls directly within the application interface, streamlining high-volume outreach through click-to-dial functionality, automatic call logging, and recording.

What Score 0 Means

The product has no native calling capabilities and offers no integration with external telephony providers for in-app dialing.

Full Rubric
0The product has no native calling capabilities and offers no integration with external telephony providers for in-app dialing.
1Calling capabilities are achieved only through third-party integrations or browser extensions that trigger external desktop applications. Users must rely on generic APIs or simple 'click-to-call' links without an embedded dialer experience.
2A native softphone is present but limited to basic outbound dialing and receiving. It lacks productivity features like voicemail drop or local presence, and call logging to the CRM often requires manual intervention.
3The softphone is fully embedded in the workflow, supporting click-to-dial, voicemail drop, automatic recording, and reliable CRM logging. It handles high-volume calling smoothly with consistent audio quality.
4The softphone offers market-leading capabilities including AI-driven local presence, real-time coaching (listen/whisper/barge), and immediate sentiment analysis. It automatically optimizes connection rates and seamlessly triggers complex post-call automation.

Call Execution

In-call utilities that assist representatives during phone interactions to streamline workflows and data capture.

Avg Score
0.0/ 4
Call Recording
Not Supported0
FollowUp.cc is an email-centric productivity tool focused on tracking and reminders within Gmail; it does not offer a native dialer or any built-in capabilities for recording voice calls.
View details & rubric context

Call recording captures and stores audio from sales interactions, providing a critical resource for coaching, compliance, and verifying deal details without relying on memory.

What Score 0 Means

The product has no native capability to record voice calls, requiring users to rely entirely on external third-party tools or manual note-taking.

Full Rubric
0The product has no native capability to record voice calls, requiring users to rely entirely on external third-party tools or manual note-taking.
1Recording is not native; users must rely on generic webhooks to capture audio files or manually upload recordings from external dialers via API integrations to associate them with records.
2Native call recording exists, allowing users to capture and replay audio directly within the platform. However, it lacks transcription, searchability, or advanced playback controls, serving purely as a storage mechanism.
3The feature offers seamless recording with automatic association to contacts and deals. It includes essential playback tools like variable speeds, basic transcription, and the ability to share specific clips with team members.
4Call recording is powered by advanced conversation intelligence, offering real-time transcription, sentiment analysis, and automated coaching insights. It automatically highlights key moments, objections, and competitor mentions for immediate strategic value.
Voicemail Drop
Not Supported0
FollowUp.cc is an email-centric productivity tool focused on Gmail integration and does not include a native dialer or telephony features required to support voicemail drop functionality.
View details & rubric context

Voicemail drop enables sales representatives to leave pre-recorded messages with a single click when a call goes to voicemail, saving time and ensuring consistent messaging across high-volume outreach campaigns.

What Score 0 Means

The product has no native functionality for pre-recorded messages, requiring agents to manually speak a voicemail for every unanswered call.

Full Rubric
0The product has no native functionality for pre-recorded messages, requiring agents to manually speak a voicemail for every unanswered call.
1Functionality can be mimicked by using external soundboard software or custom API integrations to inject audio into the stream, but it is not natively integrated into the calling workflow.
2A basic voicemail drop feature exists, allowing users to upload a limited number of recordings. The agent must manually wait for the beep and click a button to play the audio, preventing them from hanging up immediately.
3The platform supports a library of pre-recorded messages integrated directly into the dialer. Agents can click to drop a voicemail and immediately disconnect to move to the next lead while the system plays the message in the background.
4The system features intelligent voicemail detection that automatically drops the optimal pre-recorded message without agent intervention. It includes advanced analytics to track callback rates per recording and supports A/B testing to optimize script performance.
Call Scripts
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and does not include a native dialer or any built-in functionality for managing or displaying call scripts.
View details & rubric context

Call scripts provide sales representatives with structured talking points, questions, and objection handling guides directly within the dialer interface to ensure consistent messaging and improve conversation outcomes.

What Score 0 Means

The product has no native capability to create, store, or display call scripts within the sales interface.

Full Rubric
0The product has no native capability to create, store, or display call scripts within the sales interface.
1Scripts can be achieved by embedding external document links or utilizing generic text fields, but this requires reps to toggle between windows or manually manage content outside the primary workflow.
2Native support allows for basic, static text scripts to be displayed during a call, but the feature lacks logic, interactivity, or the ability to handle complex objection scenarios.
3The feature supports interactive, branching scripts that guide reps through various conversation paths based on prospect answers, fully integrated into the dialer window for immediate access.
4A market-leading implementation uses real-time conversation intelligence to automatically surface relevant script segments or objection handlers based on live audio analysis, while auto-populating CRM fields based on the script flow.
Call Dispositioning
Not Supported0
FollowUp.cc is primarily an email productivity and reminder extension for Gmail and does not feature a native dialer or telephony integration, meaning it lacks any capability to categorize or log call outcomes.
View details & rubric context

Call dispositioning enables sales representatives to categorize the outcome of phone interactions, ensuring accurate activity tracking and data hygiene. This classification is critical for generating performance analytics and triggering automated follow-up workflows.

What Score 0 Means

The product has no native capability to categorize or log the specific outcome of a call within the interface.

Full Rubric
0The product has no native capability to categorize or log the specific outcome of a call within the interface.
1Users must manually update separate CRM fields or utilize custom API connections to log call outcomes, lacking a unified workflow within the dialer.
2A basic drop-down menu allows users to select a call outcome, but the list is static or difficult to customize and does not trigger automated workflow actions.
3The system offers fully customizable disposition lists that map bi-directionally to the CRM, automatically logging activity and triggering standard cadence progressions based on the selected outcome.
4The feature includes AI-assisted outcome detection, conditional logic that enforces specific data entry based on the disposition, and complex automation triggers that handle granular branching for subsequent sales activities.

Meeting Scheduling

Tools that streamline the appointment setting process, including calendar syncing and automated reminders.

Avg Score
1.2/ 4
Calendar Scheduling
Basic2
FollowUp.cc provides native booking links for individual users to manage one-on-one meetings, but it lacks advanced team-based logic such as round-robin routing or complex group availability features found in more robust sales engagement platforms.
View details & rubric context

Calendar scheduling streamlines the appointment setting process by allowing prospects to book meetings directly onto a representative's calendar based on real-time availability. This eliminates back-and-forth coordination and ensures seamless synchronization across email and calendar platforms.

What Score 2 Means

Native booking links exist for basic one-on-one meetings, but the feature lacks team-based logic (like round-robin) and offers limited customization for booking pages.

Full Rubric
0The product has no native capability for creating booking links or managing calendar scheduling within the platform.
1Users must rely on external third-party scheduling tools and manually paste links into communications, or build custom API integrations to manage availability.
2Native booking links exist for basic one-on-one meetings, but the feature lacks team-based logic (like round-robin) and offers limited customization for booking pages.
3A fully integrated scheduler allows users to insert clickable time slots directly into emails, supports round-robin routing, and handles group availability seamlessly.
4The feature offers intelligent automation, such as routing leads based on territory or score before booking, AI-optimized time suggestions, and instant scheduling via web forms.
Meeting Booking Links
Basic2
FollowUp.cc provides native personal scheduling links that sync with a user's calendar, but the feature is relatively basic and lacks advanced capabilities like team-based round-robin routing, custom intake forms, or automated rescheduling workflows.
View details & rubric context

Meeting booking links enable prospects to schedule time directly on a representative's calendar, eliminating back-and-forth emails and reducing friction in the sales process.

What Score 2 Means

The platform offers simple, static personal booking links that sync with a calendar, but lacks advanced configuration options like custom form questions, branding, or dynamic availability rules.

Full Rubric
0The product has no native capability to generate calendar booking links or manage scheduling within the platform.
1Users must rely on external scheduling tools or build custom integrations via API to sync calendar availability, as the platform does not natively generate or manage booking links.
2The platform offers simple, static personal booking links that sync with a calendar, but lacks advanced configuration options like custom form questions, branding, or dynamic availability rules.
3A fully integrated scheduling system supporting team-based logic (round-robin), custom intake forms, buffer times, and one-click insertion into email templates and sequences.
4The system features intelligent routing based on account ownership or territory, 'magic' live time slots embedded directly in emails, and automated workflows to reduce no-shows and manage rescheduling effortlessly.
Meeting Reminders
Basic2
FollowUp.cc provides native meeting reminders through its scheduling feature, but these are primarily limited to basic email notifications with standard timing and limited customization compared to more advanced sales engagement platforms.
View details & rubric context

Automated meeting reminders send timely notifications to prospects and reps before scheduled calls, significantly reducing no-show rates and ensuring valuable selling time isn't wasted.

What Score 2 Means

Native support is limited to a single, generic email notification sent at a fixed time interval before the call, with little to no ability to customize the message content or branding.

Full Rubric
0The product has no native capability to issue meeting reminders, forcing users to rely solely on their external calendar provider's default settings.
1Reminders can be achieved only through complex workarounds, such as setting up webhooks to trigger third-party automation tools or manually creating tasks to send reminder emails.
2Native support is limited to a single, generic email notification sent at a fixed time interval before the call, with little to no ability to customize the message content or branding.
3The feature supports customizable multi-stage reminders via email and SMS, allowing users to define specific time intervals and personalize templates to match the context of the meeting.
4The platform offers intelligent, multi-channel reminders that include dynamic rescheduling links and one-click confirmations, automatically adjusting frequency based on prospect engagement to virtually eliminate no-shows.
No-Show Management
Not Supported0
FollowUp.cc is primarily an email productivity and reminder tool that lacks native functionality for tracking meeting attendance or specific automated workflows triggered by no-show events.
View details & rubric context

No-Show Management streamlines the process of handling missed sales meetings by allowing representatives to quickly log attendance outcomes and trigger recovery workflows. This feature ensures that missed connections are immediately placed into rescheduling sequences to minimize revenue leakage.

What Score 0 Means

The product has no native capability to track meeting attendance or specific workflows for handling prospects who miss scheduled calls.

Full Rubric
0The product has no native capability to track meeting attendance or specific workflows for handling prospects who miss scheduled calls.
1Managing no-shows is possible only by building custom automations via generic APIs or webhooks to detect calendar events and trigger external email tools, requiring significant manual configuration.
2Native support allows users to manually mark a meeting as a 'no-show' within the activity log, but this action does not trigger automated follow-up emails or update CRM deal stages without further manual input.
3The platform provides a seamless, out-of-the-box workflow where marking a prospect as a no-show automatically updates the CRM status and enrolls them in a pre-configured rescheduling cadence.
4Best-in-class implementation uses calendar intelligence to proactively prompt users to verify attendance after a meeting slot passes and uses AI to recommend or automate the optimal re-engagement strategy based on prospect behavior.
Video Conferencing Integration
Not Supported0
FollowUp.cc is primarily an email productivity and reminder tool for Gmail; it lacks native integrations with video conferencing platforms to automatically generate meeting links, track attendance, or sync recordings.
View details & rubric context

Video conferencing integration connects the sales platform with tools like Zoom, Teams, or Google Meet to streamline meeting scheduling and execution. This capability ensures that call activity, recordings, and transcripts are automatically captured and associated with the correct prospect records.

What Score 0 Means

The product has no native capability to connect with video conferencing providers, requiring users to manually create meeting links and log attendance details.

Full Rubric
0The product has no native capability to connect with video conferencing providers, requiring users to manually create meeting links and log attendance details.
1Integration is possible only through generic APIs, webhooks, or third-party middleware like Zapier, requiring significant manual configuration to sync meeting data or links.
2Native integration exists for major providers to generate meeting links within calendar invites, but it lacks depth, often failing to automatically log attendance or sync recordings back to the platform.
3The platform offers deep, out-of-the-box integration that automatically generates unique meeting links, tracks attendance, and logs the activity directly to the prospect's timeline without manual intervention.
4Best-in-class implementation includes built-in conversation intelligence that analyzes calls for sentiment, offers real-time coaching during meetings, and automatically attaches searchable transcripts and recordings to the deal record.

Access & Mobility

Extensions and applications that allow users to access sales tools from browsers, email clients, and mobile devices.

Avg Score
1.8/ 4
Chrome Extension
Advanced3
FollowUp.cc provides a robust Chrome extension that integrates directly into Gmail, offering a sidebar for CRM data and injecting action buttons for scheduling and tracking into the email interface.
View details & rubric context

A Chrome extension enables sales representatives to execute outreach tasks, track engagement, and access CRM data directly within their browser workflow, reducing context switching and increasing productivity.

What Score 3 Means

The extension offers a fully functional sidebar that integrates with email and social platforms, allowing users to run cadence steps, log activity, and view prospect data without leaving the page.

Full Rubric
0The product has no dedicated browser extension, forcing users to navigate away from their active tabs to the core application to perform any actions.
1Users must rely on generic third-party browser tools, bookmarklets, or manual copy-pasting to bridge the gap between the browser and the platform, as no native integration exists.
2A native extension is available but limited to basic utility, such as simple email tracking or notification alerts, lacking the ability to execute full sales workflows or view detailed context.
3The extension offers a fully functional sidebar that integrates with email and social platforms, allowing users to run cadence steps, log activity, and view prospect data without leaving the page.
4A best-in-class extension that deeply modifies the browser experience by injecting control buttons directly into host site UIs (e.g., LinkedIn, Gmail), automating data entry, and providing real-time AI coaching or insights.
Gmail Sidebar
Advanced3
FollowUp.cc provides a fully functional Gmail sidebar that allows users to manage contact profiles, view engagement history, and sync data with Salesforce without leaving the inbox, though it lacks the advanced AI-driven orchestration found in market-leading competitors.
View details & rubric context

A Gmail Sidebar integrates sales engagement tools directly into the email interface, allowing users to access CRM data, execute sequences, and track engagement without switching tabs.

What Score 3 Means

The sidebar offers a fully functional experience, allowing users to edit CRM records, insert templates, enroll contacts in sequences, and view activity history without leaving the inbox.

Full Rubric
0The product has no native Gmail extension or sidebar integration, forcing users to switch tabs to access sales tools.
1Integration is achieved through manual workarounds like BCC-to-CRM addresses or generic third-party connectors, lacking a dedicated user interface within Gmail.
2A native sidebar exists but is limited to basic tasks like read-only contact viewing or simple email tracking, lacking deep CRM editing or sequence management capabilities.
3The sidebar offers a fully functional experience, allowing users to edit CRM records, insert templates, enroll contacts in sequences, and view activity history without leaving the inbox.
4The extension provides a market-leading experience with AI-driven content suggestions, embedded calendar scheduling, and deep cross-platform intelligence that automates data entry and guides next steps.
Outlook Add-in
DIY1
FollowUp.cc is primarily designed as a Chrome extension for Gmail; for Outlook, it relies on a BCC email address system to log activities and set reminders, lacking a dedicated native user interface within the Outlook client.
View details & rubric context

The Outlook Add-in integrates sales engagement functionality directly into the Microsoft Outlook email client, allowing users to track emails, access templates, and sync activities without switching applications. This capability streamlines the sales workflow by bringing CRM and engagement tools into the rep's primary communication environment.

What Score 1 Means

Integration is possible only through generic BCC addresses for logging emails or by building a custom connector via APIs, lacking a dedicated user interface within Outlook.

Full Rubric
0The product has no native integration or add-in for Microsoft Outlook, requiring users to manually copy data between their email client and the sales platform.
1Integration is possible only through generic BCC addresses for logging emails or by building a custom connector via APIs, lacking a dedicated user interface within Outlook.
2A native Outlook add-in exists but offers limited functionality, such as basic email logging to the CRM and simple open tracking, often suffering from sync delays or a clunky UI.
3The add-in provides robust functionality, enabling users to enroll contacts in sequences, use templates, book meetings, and view CRM data directly within the Outlook sidebar with reliable bi-directional syncing.
4The Outlook add-in delivers a market-leading experience with AI-driven content suggestions, real-time buyer intent signals, and one-click automation that updates CRM records and executes complex workflows without leaving the inbox.
Mobile Application
Not Supported0
FollowUp.cc does not offer a native mobile application for iOS or Android, as its functionality is primarily delivered through a Chrome extension and web-based interface, limiting its use to desktop environments.
View details & rubric context

A dedicated mobile application enables sales representatives to execute outreach tasks, manage correspondence, and access prospect data while working remotely. This flexibility ensures that critical communication and deal momentum are maintained regardless of physical location.

What Score 0 Means

The product has no native mobile application for iOS or Android, limiting access strictly to desktop environments.

Full Rubric
0The product has no native mobile application for iOS or Android, limiting access strictly to desktop environments.
1Mobile access is only possible through a standard mobile web browser or by building custom connections to third-party mobile dialers via API, resulting in a suboptimal user experience.
2A native app exists but provides only basic utility, such as viewing lists or contact details, without the ability to execute complex tasks or log activities in real-time.
3The mobile application offers a fully functional environment where reps can make calls, send emails, and complete engagement tasks that sync instantly with the core platform.
4The mobile experience is best-in-class, featuring advanced capabilities like offline access, geolocation routing, and voice-to-text CRM logging to maximize productivity for field sales teams.

Campaign & Workflow Automation

Features for designing, personalizing, and automating complex outreach sequences and daily workflows. It includes content governance, AI assistance, and logic to handle prospect responses effectively.

Capability Score
1.36/ 4

Content Personalization

Features designed to tailor messaging to individual prospects and optimize content effectiveness through testing and localization.

Avg Score
1.6/ 4
A/B Testing
Not Supported0
FollowUp.cc focuses primarily on email reminders and basic automated follow-up sequences, but it lacks native functionality for split testing email content, subject lines, or send times.
View details & rubric context

A/B testing enables sales teams to experiment with different email subject lines, body content, and send times to identify which variations drive higher engagement. This data-driven approach allows for continuous optimization of outreach strategies to maximize open and reply rates.

What Score 0 Means

The product has no native functionality for split testing email content, subject lines, or cadence steps within the platform.

Full Rubric
0The product has no native functionality for split testing email content, subject lines, or cadence steps within the platform.
1Testing requires manual workarounds, such as splitting contact lists into separate groups and running distinct campaigns, then exporting data to external tools to compare performance metrics.
2Basic native testing exists, typically limited to subject lines or simple 50/50 splits. Reporting is rudimentary, requiring users to manually interpret data and intervene to stop underperforming variants.
3Robust testing capabilities allow users to test subject lines, body copy, and send times seamlessly within the workflow. The system provides detailed analytics on performance and statistical significance without requiring manual calculation.
4Market-leading functionality includes multivariate testing, automatic winner selection based on statistical confidence, and AI-driven content recommendations to proactively optimize engagement rates.
Personalization Tokens
Basic2
FollowUp.cc supports native merge tags for basic fields like name and email within its email templates, but it lacks the advanced custom CRM field mapping and automated fallback logic required for a higher score.
View details & rubric context

Personalization tokens allow sales teams to automatically insert prospect-specific data, such as names or company details, into templates and scripts at scale. This ensures outreach feels tailored and relevant while maintaining efficiency by eliminating manual data entry.

What Score 2 Means

Native support is available for basic fields like First Name and Company, but the feature lacks support for custom CRM fields or automatic fallback text when data is missing.

Full Rubric
0The product has no native capability to insert dynamic variables into content, requiring users to manually type prospect details for every message.
1Dynamic text insertion is achievable only via complex API injections or by using external browser extensions to overlay data, lacking native integration within the email editor.
2Native support is available for basic fields like First Name and Company, but the feature lacks support for custom CRM fields or automatic fallback text when data is missing.
3The platform offers robust support for both standard and custom CRM fields with an intuitive picker UI and built-in fallback logic to handle missing data gracefully.
4The system supports advanced conditional logic (if/then statements) within tokens and integrates with AI to generate context-aware snippets based on token values, ensuring hyper-personalized messaging.
Dynamic Content
Basic2
FollowUp.cc supports native merge tags for basic personalization like names and company fields within its templates, but it lacks advanced features such as conditional logic, robust fallback values, or AI-driven dynamic content.
View details & rubric context

Dynamic content enables sales teams to automatically personalize outreach at scale by inserting prospect-specific data, variables, or conditional text blocks into templates. This capability ensures messages feel tailored to the recipient without requiring manual editing for every interaction.

What Score 2 Means

Native support exists for standard merge tags (e.g., {{FirstName}}, {{Company}}) within templates. However, functionality is limited to simple text substitution without conditional logic or robust fallback options for missing data.

Full Rubric
0The product has no native ability to insert variables, merge tags, or dynamic placeholders into content; all personalization must be manually typed for each recipient.
1Personalization is possible but requires heavy lifting, such as manually merging data in spreadsheets before uploading or using external automation tools to construct message bodies via API prior to sending.
2Native support exists for standard merge tags (e.g., {{FirstName}}, {{Company}}) within templates. However, functionality is limited to simple text substitution without conditional logic or robust fallback options for missing data.
3Strong functionality allows for comprehensive variable support, distinct fallback values for missing fields, and reusable content snippets. The feature is fully integrated into the editor, allowing users to easily insert sender or prospect attributes without friction.
4Best-in-class implementation featuring complex conditional logic (e.g., if/then/else statements or Liquid syntax) to render entire paragraphs based on data, or utilizing AI to dynamically generate context-aware sentences unique to every recipient.
Signature Management
Basic2
FollowUp.cc provides native support for individual users to create and save a signature within their account settings for use in automated emails, but it lacks centralized administrative governance, global templates, and dynamic marketing capabilities.
View details & rubric context

Signature Management enables teams to create, standardize, and deploy professional email signatures across all outbound communications, ensuring consistent branding and compliance while allowing for necessary personalization.

What Score 2 Means

Native support allows for a single basic signature per user with simple text or limited HTML formatting. It covers the essential need to append contact info but lacks team-wide governance or dynamic field support.

Full Rubric
0The product has no native capability to create, store, or manage email signatures, forcing users to rely entirely on external email client settings.
1Signature functionality is achieved through manual workarounds, such as pasting raw HTML into individual templates or using generic text snippets, with no centralized administration or formatting tools.
2Native support allows for a single basic signature per user with simple text or limited HTML formatting. It covers the essential need to append contact info but lacks team-wide governance or dynamic field support.
3Strong functionality allows admins to enforce global templates with dynamic merge fields while letting users maintain multiple signature profiles (e.g., reply vs. new thread). It works seamlessly within the email composer.
4Best-in-class implementation includes dynamic marketing banners, conditional logic based on recipient data, and analytics on signature clicks. It turns signatures into a measurable marketing channel with automated governance.
Multi-Language Support
Basic2
FollowUp.cc supports UTF-8 encoding for sending emails in various languages through its Gmail integration, but the user interface remains strictly in English and lacks advanced features like localized template management or regional team workflows.
View details & rubric context

Multi-Language Support enables sales teams to engage global prospects by providing localized user interfaces, character encoding for non-Latin scripts, and region-specific content management. This ensures outreach is readable and culturally relevant, maximizing response rates across international markets.

What Score 2 Means

Native support includes basic UTF-8 encoding for sending emails in various languages, but the user interface remains mono-lingual and lacks specific workflows for managing localized templates or distinct regional teams.

Full Rubric
0The product has no native support for multiple languages, defaulting strictly to a single interface language and often failing to correctly render non-Latin characters or accents in outgoing messages.
1Multi-language execution is possible only through manual workarounds, such as copy-pasting text from external translation tools or using generic custom fields to store localized versions of data without native formatting support.
2Native support includes basic UTF-8 encoding for sending emails in various languages, but the user interface remains mono-lingual and lacks specific workflows for managing localized templates or distinct regional teams.
3Strong functionality includes a localized user interface for international reps, language-specific spell check, and dedicated template libraries that allow teams to seamlessly manage and execute campaigns in multiple languages.
4Best-in-class implementation offers AI-driven features such as automatic prospect language detection, real-time translation assistance, and dynamic content routing that automatically serves the correct language version based on the recipient's location.

Content Management

Centralized repositories and governance tools to manage templates, snippets, and sales assets for consistent messaging.

Avg Score
1.8/ 4
Shared Templates
Advanced3
FollowUp.cc provides a native shared template library for teams that includes folder-based organization and dynamic merge fields for personalization, fulfilling the requirements for a production-ready feature.
View details & rubric context

Shared templates enable teams to standardize messaging and improve efficiency by providing a centralized library of pre-approved email and message content accessible to all representatives. This capability ensures brand consistency while reducing the time spent on repetitive drafting.

What Score 3 Means

The feature provides a fully functional template library with folder hierarchy, role-based permissions for editing, and seamless integration of dynamic merge fields for personalization.

Full Rubric
0The product has no native capability for creating a centralized repository of templates accessible to multiple users, forcing individuals to maintain isolated local copies.
1Sharing templates requires external workarounds, such as maintaining a shared document repository for copy-pasting or using third-party text expansion tools to distribute standard messaging.
2A native shared library exists, but it lacks organizational depth; templates are stored in a flat list without folder structures, tagging, or granular access controls.
3The feature provides a fully functional template library with folder hierarchy, role-based permissions for editing, and seamless integration of dynamic merge fields for personalization.
4The system offers intelligent template management with built-in performance analytics, A/B testing to optimize messaging, and AI-driven recommendations that suggest the best templates based on deal context.
Snippet Library
Advanced3
FollowUp.cc provides a native templates feature that allows users to save and insert rich text snippets with dynamic variables directly within the Gmail composer, meeting the criteria for a production-ready system.
View details & rubric context

A Snippet Library enables teams to store, organize, and instantly insert pre-written text blocks into emails and messages, ensuring consistent communication while reducing repetitive typing.

What Score 3 Means

A fully integrated system supporting rich text, dynamic variables, and granular sharing permissions, accessible directly within the email composer via shortcuts or a sidebar.

Full Rubric
0The product has no native capability to store, organize, or insert reusable text blocks, requiring users to copy-paste from external documents.
1Functionality is achieved through external browser extensions, third-party text expanders, or by repurposing generic custom fields, lacking direct integration with the communication interface.
2A basic repository allows users to save and insert static text, but it lacks folder organization, rich text formatting, or dynamic merge fields.
3A fully integrated system supporting rich text, dynamic variables, and granular sharing permissions, accessible directly within the email composer via shortcuts or a sidebar.
4A market-leading implementation featuring AI-suggested snippets based on conversation context, usage analytics to track effectiveness, and universal access across email, social, and CRM interfaces.
Asset Library
Not Supported0
FollowUp.cc is a lightweight tool focused on email reminders and tracking; it does not provide a native centralized repository for managing sales collateral, forcing users to rely on manual attachments or external storage links.
View details & rubric context

An Asset Library provides a centralized repository for marketing collateral and sales documents, enabling representatives to quickly find, insert, and track content within their outreach. This ensures brand consistency and provides visibility into which materials drive engagement.

What Score 0 Means

The product has no native capability to store or manage sales collateral, forcing users to manually upload files to emails individually or paste links from external storage systems.

Full Rubric
0The product has no native capability to store or manage sales collateral, forcing users to manually upload files to emails individually or paste links from external storage systems.
1Content management is achieved through loose integrations with third-party cloud storage (e.g., Google Drive, Dropbox) or requires custom API work to surface external assets within the sales workflow.
2A native repository exists for uploading and attaching files, but it lacks organizational tools like folders, tags, or search, and offers no insights into content performance or version history.
3The feature provides a fully organized content hub with search, tagging, and version control embedded in the workflow, allowing reps to easily insert tracked assets that report on recipient engagement.
4The solution offers intelligent content management with AI-based recommendations based on deal stage, deep engagement analytics (e.g., heatmaps, time-per-slide), and automated syncing with marketing platforms to ensure compliance and relevance.
Content Governance
DIY1
FollowUp.cc is a lightweight productivity tool that lacks native approval workflows or granular role-based access controls, requiring teams to manually manage content consistency and version control through external processes.
View details & rubric context

Content governance empowers organizations to control the creation, editing, and usage of sales materials to ensure brand consistency and regulatory compliance. By managing permissions and approval workflows, teams can prevent the circulation of outdated or unapproved messaging.

What Score 1 Means

Governance relies on manual workarounds, such as maintaining master copies in external systems or building custom API listeners to track and revert unauthorized changes.

Full Rubric
0The product has no native controls for managing content permissions, allowing any user to create, edit, or delete templates and sequences without oversight.
1Governance relies on manual workarounds, such as maintaining master copies in external systems or building custom API listeners to track and revert unauthorized changes.
2Native support provides basic role-based access control (RBAC), allowing admins to set folders or templates as read-only, but lacks granular sharing settings or approval processes.
3Functionality is production-ready with granular permissions for viewing, editing, and sending specific assets, along with built-in workflows for submitting and approving new content.
4Best-in-class governance features automated content auditing, AI-driven compliance checks for tone and terminology, and dynamic expiration rules to retire outdated assets automatically.
Sales Playbooks
Basic2
FollowUp.cc offers native support for automated email drip sequences and reminders, but it lacks multi-channel integration for calls or social media and does not provide advanced conditional branching logic.
View details & rubric context

Sales Playbooks provide structured, repeatable sequences of actions and content that guide representatives through specific selling scenarios. By standardizing outreach and follow-up processes, teams ensure consistency and improve conversion rates across the sales cycle.

What Score 2 Means

Native support exists for simple linear sequences, such as email drip campaigns, but lacks multi-channel support (calls, social) or branching logic.

Full Rubric
0The product has no native capability to create, manage, or execute structured sales playbooks or sequences.
1Playbooks must be manually constructed using generic task lists or external project management tools connected via APIs, requiring significant manual administrative effort to maintain flows.
2Native support exists for simple linear sequences, such as email drip campaigns, but lacks multi-channel support (calls, social) or branching logic.
3Offers robust multi-channel playbooks including email, phone, and social steps with conditional branching based on prospect behavior, A/B testing, and seamless CRM integration.
4Delivers dynamic, AI-driven playbooks that adapt in real-time based on buyer intent signals and engagement data, offering automatic step optimization and prescriptive guidance.

Sequence Management

Administrative tools for creating, cloning, and managing the enrollment of prospects into outreach campaigns.

Avg Score
1.6/ 4
Sequence Cloning
Advanced3
FollowUp.cc provides a robust duplication feature for its sequences that replicates all steps, templates, and timing rules, allowing users to quickly create new campaigns based on existing ones without manual data entry.
View details & rubric context

Sequence cloning enables users to duplicate existing outreach campaigns, including all steps and templates, to quickly create new variations or scale successful strategies. This capability significantly reduces setup time and ensures consistency across sales workflows.

What Score 3 Means

The system provides a robust cloning tool that perfectly replicates the entire sequence structure, content, templates, and settings, allowing for immediate modification and deployment without data loss.

Full Rubric
0The product has no native functionality to duplicate sequences, requiring users to manually rebuild every step, template, and timing rule from scratch for every new campaign.
1Users can achieve a form of cloning only through manual copy-pasting of individual email bodies and settings or by using external API scripts to export and re-import sequence data.
2A basic "Duplicate" button exists, but it creates a raw copy that often disconnects attached templates, resets timing configurations, or fails to carry over automation rules, necessitating manual cleanup.
3The system provides a robust cloning tool that perfectly replicates the entire sequence structure, content, templates, and settings, allowing for immediate modification and deployment without data loss.
4The feature offers intelligent cloning capabilities, such as cross-workspace sharing, "clone as A/B test" wizards, or bulk duplication that automatically adjusts variables for different target segments.
Trigger-based Enrollment
DIY1
FollowUp.cc is a lightweight tool that lacks a native, complex logic builder for automated enrollment; users must typically rely on external integrations like Zapier to trigger sequence entry based on CRM events or data changes.
View details & rubric context

Trigger-based enrollment automates the assignment of prospects to sales sequences based on specific events or data changes, ensuring timely outreach without manual effort.

What Score 1 Means

Automated enrollment is possible only through custom workarounds involving external automation platforms (like Zapier), webhooks, or bespoke API scripts to bridge CRM events with sequence entry.

Full Rubric
0The product has no native capability to automatically enroll prospects into sequences based on triggers; all assignments must be performed manually by the user.
1Automated enrollment is possible only through custom workarounds involving external automation platforms (like Zapier), webhooks, or bespoke API scripts to bridge CRM events with sequence entry.
2Native automation exists but is limited to basic, single-condition rules (e.g., status changes) and may suffer from sync delays or a lack of granular filtering options.
3The platform provides a robust, built-in logic builder allowing for complex AND/OR criteria across multiple data fields to trigger immediate enrollment into specific sequences.
4The system offers market-leading automation with AI-driven signals, cross-object triggers (e.g., account intent enrolling contacts), and advanced safeguards like throttling to optimize engagement timing.
Bulk Enrollment
Basic2
FollowUp.cc provides a native 'Campaigns' feature that allows for bulk enrollment via CSV uploads or contact selection, but it is a relatively basic implementation that lacks the deep CRM integration and advanced automated throttling found in more robust sales engagement platforms.
View details & rubric context

Bulk Enrollment enables sales teams to add large groups of prospects to outreach sequences simultaneously, streamlining workflow efficiency and ensuring consistent volume in prospecting campaigns.

What Score 2 Means

Native support allows for selecting multiple contacts to enroll, but the feature is minimal, often restricted by low batch limits or lacking safety checks for daily sending quotas.

Full Rubric
0The product has no native capability to enroll multiple contacts into a sequence simultaneously; users must add prospects one by one.
1Bulk actions are possible only through heavy lifting, such as repetitive CSV imports or custom API scripts designed to trigger sequence entry for lists of contacts.
2Native support allows for selecting multiple contacts to enroll, but the feature is minimal, often restricted by low batch limits or lacking safety checks for daily sending quotas.
3A strong, fully-integrated feature that allows users to enroll large lists directly from CRM views with automatic throttling to space out activities and respect daily limits.
4A best-in-class implementation that offers intelligent throttling based on deliverability trends, automatic workload balancing across team members, and smart scheduling logic for massive lists.
Manual Email Approval
DIY1
FollowUp.cc focuses primarily on fully automated follow-up sequences and reminders; it lacks a native manual approval step within its automation workflows, requiring users to use separate reminders to prompt manual outreach.
View details & rubric context

Manual Email Approval allows sales representatives to review, edit, and authorize specific emails within an automated sequence before they are sent, ensuring high-quality personalization and preventing errors.

What Score 1 Means

Achieving manual oversight requires creating separate tasks or reminders to send emails manually outside the automated workflow, or using complex API triggers to halt sequences.

Full Rubric
0The product has no capability to pause automated emails for manual review; all emails in a sequence are sent automatically once triggered.
1Achieving manual oversight requires creating separate tasks or reminders to send emails manually outside the automated workflow, or using complex API triggers to halt sequences.
2Native support exists allowing steps to be marked for manual sending, but the workflow is inefficient, often requiring users to open individual records to send emails one by one without a consolidated view.
3A dedicated task queue allows users to efficiently review, edit, and approve emails in a streamlined feed, supporting inline editing, snippets, and immediate sending without navigating away.
4The system offers an intelligent approval workflow with AI-driven personalization suggestions, bulk approval options, and deep contextual insights from the CRM directly within the review interface.
Semi-Automated Sequences
DIY1
FollowUp.cc primarily focuses on automated email drips and standalone reminders, requiring users to manually coordinate between the sequence tool and separate reminders to simulate a multi-channel workflow.
View details & rubric context

Semi-automated sequences enable sales teams to construct workflows that blend automated communications with manual tasks like phone calls or personalized notes. This approach balances high-volume efficiency with the necessary human touch required for effective engagement.

What Score 1 Means

Users must rely on manual reminders, external task managers, or custom API scripts to simulate a sequence of mixed actions, lacking a unified interface for execution.

Full Rubric
0The product has no capability to define multi-step outreach flows or combine automated actions with manual tasks.
1Users must rely on manual reminders, external task managers, or custom API scripts to simulate a sequence of mixed actions, lacking a unified interface for execution.
2Native support allows for simple linear sequences containing both automated emails and manual tasks. However, the execution experience is fragmented, often requiring users to jump between different screens to complete manual steps.
3The platform provides a robust builder for complex sequences with conditional branching and mixed media types. Manual tasks are fully integrated into a streamlined workflow, allowing reps to execute calls and personalization steps efficiently within a single view.
4A market-leading implementation that uses AI to prioritize manual tasks based on engagement signals and suggests optimal times for intervention. It includes embedded execution for third-party channels (like LinkedIn) and dynamic personalization aids, significantly increasing rep productivity.

Task & Workflow

Automation engines and task lists that structure the daily activities of sales representatives.

Avg Score
1.8/ 4
Manual Task Steps
DIY1
FollowUp.cc is primarily focused on email automation and reminders; its sequence builder is restricted to automated email steps, requiring users to use the separate 'Reminders' or 'Tasks' features as a manual workaround for non-email actions.
View details & rubric context

Manual Task Steps allow sales representatives to incorporate non-automated actions, such as social media interactions, research, or physical mailers, into structured outreach sequences. This capability ensures a multi-channel strategy where human touchpoints are tracked, prioritized, and executed alongside automated communications.

What Score 1 Means

Users must rely on generic calendar reminders or external project management tools to handle manual steps, often requiring custom API work to sync completion status back to the sales platform.

Full Rubric
0The product has no capability to include manual actions within a sequence; workflows are restricted entirely to automated events like emails.
1Users must rely on generic calendar reminders or external project management tools to handle manual steps, often requiring custom API work to sync completion status back to the sales platform.
2Native support allows for generic "to-do" steps within a sequence, but execution requires navigating away from the task queue to perform the action and manually logging the outcome to proceed.
3The platform provides specific task types (e.g., LinkedIn, Call, SMS) with an integrated execution interface, allowing users to perform the action and log the result seamlessly within the workflow without context switching.
4The system optimizes manual workflows with intelligent prioritization and semi-automation, such as one-click LinkedIn navigation with pre-filled context, while providing deep analytics on how specific manual interventions impact conversion rates.
Task Management
Basic2
FollowUp.cc provides native task management through its reminder system and CRM integration, but it functions primarily as a basic to-do list for email follow-ups rather than a robust, multi-channel execution queue for calls and social touches.
View details & rubric context

Task management enables sales representatives to organize, prioritize, and execute daily sales activities such as calls, emails, and social touches efficiently. It ensures no prospect falls through the cracks by providing a structured workflow for follow-ups and outreach.

What Score 2 Means

Native task management exists as a simple to-do list where users can manually create and check off items, but it lacks integration with communication channels, CRM sync, or automated prioritization.

Full Rubric
0The product has no native capability to create, assign, or track sales tasks, forcing users to rely entirely on external tools or spreadsheets for daily planning.
1Task tracking can be achieved by connecting to external project management tools via generic APIs or webhooks, but there is no dedicated interface for executing sales tasks within the platform.
2Native task management exists as a simple to-do list where users can manually create and check off items, but it lacks integration with communication channels, CRM sync, or automated prioritization.
3The platform offers a robust task queue integrated directly with sequences and the CRM, allowing reps to execute calls, emails, and social touches immediately from the task view without context switching.
4The system utilizes AI to dynamically prioritize tasks based on prospect engagement and intent data, offering features like automated task completion detection and smart grouping to maximize rep efficiency and conversion rates.
Workflow Automation
Basic2
FollowUp.cc offers native support for automated email sequences and reminders, but its capabilities are largely limited to simple, linear follow-ups without complex branching logic or multi-channel workflow orchestration.
View details & rubric context

Workflow automation streamlines sales processes by triggering actions like email sequences, task creation, or field updates based on prospect behavior or time-based rules. This ensures consistent follow-up and reduces manual administrative overhead for sales teams.

What Score 2 Means

Native support exists but is limited to simple, linear sequences or basic 'if/then' rules. It lacks complex branching, multi-channel coordination, or deep CRM field manipulation.

Full Rubric
0The product has no native capability to automate sales tasks, sequences, or data updates based on triggers.
1Automation is possible only through heavy reliance on external integration platforms (like Zapier), generic webhooks, or custom code to trigger actions based on events.
2Native support exists but is limited to simple, linear sequences or basic 'if/then' rules. It lacks complex branching, multi-channel coordination, or deep CRM field manipulation.
3Strong, fully integrated automation allows for multi-step workflows with branching logic based on engagement data. It supports multi-channel actions and seamless CRM updates out of the box.
4Best-in-class implementation features a sophisticated visual builder with AI-driven optimization, predictive branching, and deep cross-platform triggers that offer a strategic efficiency advantage.
Rules Engine
Basic2
FollowUp.cc provides basic automation through its auto-followup sequences that trigger based on simple events like a lack of reply, but it lacks a robust, multi-step visual rules engine for complex branching or advanced conditional logic.
View details & rubric context

A rules engine automates complex sales workflows by defining "if-this-then-that" logic to manage prospect interactions and data updates. This ensures reps focus on high-value activities while the system handles routine triggers and state changes automatically.

What Score 2 Means

A basic rules engine is provided but is limited to simple, linear triggers (e.g., stop sequence on reply) with restricted filtering conditions and no support for complex branching.

Full Rubric
0The product has no native rules engine or automation logic to handle conditional workflows based on prospect behavior or data changes.
1Automation logic is possible only by connecting generic webhooks to external tools like Zapier or writing custom API scripts to trigger actions based on sales events.
2A basic rules engine is provided but is limited to simple, linear triggers (e.g., stop sequence on reply) with restricted filtering conditions and no support for complex branching.
3The feature provides a robust, visual workflow builder with extensive triggers, granular conditions, and multi-step actions, allowing teams to automate sophisticated engagement strategies natively.
4The rules engine is best-in-class, incorporating predictive intelligence to suggest optimizations and supporting complex cross-object logic that orchestrates real-time routing and engagement across the entire tech stack.
Recommended Actions
Basic2
FollowUp.cc offers basic, static rule-based triggers such as 'follow up if no response' reminders, but it lacks dynamic context, intent-based prioritization, or advanced playbook logic to guide sales reps.
View details & rubric context

Recommended actions intelligently guide sales representatives toward the most impactful next steps, utilizing engagement data and established playbooks to prioritize daily workflows and accelerate deal cycles.

What Score 2 Means

Native support provides simple, static rule-based triggers (e.g., 'if no reply in 3 days, call'), but lacks dynamic context, intent analysis, or prioritization capabilities.

Full Rubric
0The product has no native capability to suggest next steps or recommend specific actions based on prospect behavior or account status.
1Teams can achieve a form of recommended actions by building complex custom reports or using external automation tools via APIs to manually trigger task lists based on specific data points.
2Native support provides simple, static rule-based triggers (e.g., 'if no reply in 3 days, call'), but lacks dynamic context, intent analysis, or prioritization capabilities.
3The feature offers robust, dynamic recommendations integrated directly into the user interface, allowing reps to seamlessly execute next steps derived from real-time engagement data and complex playbook logic.
4The system employs advanced AI and machine learning to prescribe the optimal next action based on historical success patterns and buyer intent, offering predictive prioritization and one-click execution that maximizes conversion rates.

Artificial Intelligence

AI-driven capabilities that assist with content creation, predictive modeling, and timing optimization.

Avg Score
0.0/ 4
Generative AI Writing
Not Supported0
FollowUp.cc focuses on email tracking, reminders, and automated follow-up scheduling, but it does not currently offer native generative AI capabilities for drafting or optimizing sales content.
View details & rubric context

Generative AI Writing utilizes large language models to automatically draft, personalize, and optimize sales emails and outreach sequences, significantly reducing content creation time while improving engagement rates.

What Score 0 Means

The product has no native generative AI capabilities for drafting, editing, or optimizing sales content.

Full Rubric
0The product has no native generative AI capabilities for drafting, editing, or optimizing sales content.
1Users can achieve AI-assisted writing only by manually copy-pasting from external tools or by building custom connections to third-party LLM APIs.
2Native support exists but is limited to generic text generation based on simple prompts, lacking context awareness or integration with CRM data.
3The feature is fully embedded in the composition workflow, using prospect data and context to generate high-quality drafts, rewrite content, and adjust tone with minimal user friction.
4The implementation leads the market by training on successful historical outcomes to optimize messaging, offering hyper-personalization based on real-time signals, and automatically matching the specific writing style of the user or brand.
AI Email Assistant
Not Supported0
FollowUp.cc focuses primarily on email tracking, reminders, and automated scheduling, but it does not currently offer native generative AI capabilities for drafting or optimizing email content.
View details & rubric context

An AI Email Assistant leverages generative artificial intelligence to draft, personalize, and optimize sales correspondence, significantly reducing the time representatives spend on writing while improving response rates.

What Score 0 Means

The product has no native AI capabilities for drafting or optimizing emails, requiring users to write all correspondence manually or rely solely on static templates.

Full Rubric
0The product has no native AI capabilities for drafting or optimizing emails, requiring users to write all correspondence manually or rely solely on static templates.
1Generative AI capabilities can only be accessed by manually copying and pasting from external tools or by building custom integrations with third-party AI APIs to push content into the email editor.
2A native AI writer exists to expand bullet points or change tone, but it lacks context awareness regarding the prospect or deal history, resulting in generic output that requires significant editing.
3The AI Email Assistant is deeply integrated into the workflow, automatically pulling CRM data to draft highly relevant emails, suggest subject lines, and optimize content for clarity and tone with minimal user intervention.
4The system offers market-leading intelligence by analyzing prospect social data and news to generate unique icebreakers, learning the user's specific writing style over time, and predicting the most effective content strategies based on network-wide performance data.
Predictive Analytics
Not Supported0
FollowUp.cc is a lightweight productivity tool focused on email reminders and tracking; it does not offer native machine learning capabilities, algorithmic lead scoring, or predictive forecasting features.
View details & rubric context

Predictive analytics leverages historical data and machine learning to forecast sales outcomes, enabling teams to prioritize high-value prospects and optimize outreach strategies based on engagement probability.

What Score 0 Means

The product has no native capability for predictive modeling, algorithmic lead scoring, or forecasting future engagement outcomes.

Full Rubric
0The product has no native capability for predictive modeling, algorithmic lead scoring, or forecasting future engagement outcomes.
1Predictive insights can only be achieved by exporting raw data to external BI tools or building custom models via generic APIs, requiring significant manual effort and technical maintenance.
2Native support exists but is limited to basic, static lead scoring or simple linear trend lines, lacking deep machine learning capabilities or actionable context for the user.
3The platform offers robust, out-of-the-box predictive models that accurately score leads and forecast engagement likelihood, fully integrated into the sales representative's daily workflow.
4Best-in-class implementation provides prescriptive intelligence that not only predicts outcomes but automatically adjusts outreach sequences and recommends specific actions in real-time to maximize conversion rates.
Best Time to Contact
Not Supported0
FollowUp.cc focuses on manual scheduling, reminders, and email tracking, but it lacks native predictive analytics or intelligence to suggest optimal outreach times based on historical prospect engagement data.
View details & rubric context

Best Time to Contact leverages historical engagement data to predict the specific moments prospects are most likely to answer calls or open emails, maximizing connection rates. This intelligence allows sales teams to prioritize their daily tasks and schedule outreach for peak responsiveness windows.

What Score 0 Means

The product has no native capability to analyze engagement patterns or suggest optimal outreach times, forcing users to guess or manually track availability.

Full Rubric
0The product has no native capability to analyze engagement patterns or suggest optimal outreach times, forcing users to guess or manually track availability.
1Users can achieve this only by exporting activity logs to external BI tools or building custom integrations with third-party intelligence data to derive timing insights.
2Native support is limited to basic timezone detection or static 'business hours' rules, lacking the ability to analyze individual prospect behavior or historical interaction data.
3The feature uses historical open, click, and connection data to recommend specific time slots for individual prospects, allowing users to schedule emails or calls directly within the workflow.
4Best-in-class AI aggregates cross-tenant data to predict availability with high precision, automatically reordering call queues and auto-scheduling sequence steps dynamically without manual agent input.

Response Handling

Logic that manages outreach behavior based on prospect replies, holidays, or absence.

Avg Score
1.0/ 4
Holiday Sending Logic
Not Supported0
FollowUp.cc is a lightweight productivity tool that lacks native holiday-aware scheduling or automated calendars, requiring users to manually manage their follow-up dates or pause reminders to avoid sending on holidays.
View details & rubric context

Holiday Sending Logic automatically pauses or reschedules outreach campaigns during national or regional holidays to ensure messages arrive when prospects are active. This prevents automated emails from landing on days off, preserving sender reputation and improving engagement rates.

What Score 0 Means

The product has no native functionality to account for holidays, requiring users to manually pause and resume campaigns or risk sending emails on days when prospects are out of office.

Full Rubric
0The product has no native functionality to account for holidays, requiring users to manually pause and resume campaigns or risk sending emails on days when prospects are out of office.
1Holiday logic can be achieved by manually creating complex custom schedules for every specific date or using external scripts to toggle campaign status via API, requiring significant manual maintenance.
2Native support allows users to manually input specific dates to block sending globally or per team. While functional, it requires users to look up and enter holiday dates manually every year.
3The platform provides pre-built holiday calendars for major regions (e.g., US, UK, EMEA) that can be enabled with a single click. The system automatically skips these days for sequences without manual date entry.
4Best-in-class logic dynamically adjusts sending based on the specific prospect's location, handling different regional holidays within the same campaign. It includes automatic rescheduling algorithms that optimize the next delivery time rather than just skipping the day.
Out of Office Detection
Not Supported0
FollowUp.cc lacks a dedicated out-of-office detection feature; while sequences automatically stop when any reply is received, the system does not distinguish auto-replies from standard responses or provide automated rescheduling based on prospect unavailability.
View details & rubric context

Out of Office Detection identifies auto-replies indicating a prospect's absence and automatically adjusts outreach schedules to prevent awkward timing. This ensures sales sequences pause until the prospect returns, preventing wasted efforts and maintaining a professional cadence.

What Score 0 Means

The product has no capability to detect out-of-office replies or automatically pause sequences based on prospect unavailability.

Full Rubric
0The product has no capability to detect out-of-office replies or automatically pause sequences based on prospect unavailability.
1Users must rely on manual inbox monitoring or build custom scripts to parse headers and trigger API calls to pause sequences.
2The system detects out-of-office replies and pauses the sequence, but users must manually review the email to determine the return date and resume the cadence.
3The feature automatically detects out-of-office replies, parses the specific return date from the email body, and reschedules the next touchpoint for that date without human intervention.
4The system utilizes AI to handle complex date ranges and automatically extracts alternative contact information from the auto-reply to create new leads and tasks.
Resume Sequence on Reply
DIY1
FollowUp.cc is designed to automatically terminate auto-followup sequences as soon as any reply is detected, and it lacks native logic to distinguish between OOO messages and actual engagement. Resuming outreach requires the user to manually schedule a new follow-up or re-enroll the contact, effectively starting a new process.
View details & rubric context

Resume Sequence on Reply enables sales teams to continue automated outreach steps even after a prospect responds, ensuring that auto-replies or non-terminal interactions do not halt the sales process. This capability prevents leads from falling through the cracks due to false positive engagement signals like 'Out of Office' messages.

What Score 1 Means

Resuming a sequence is possible only by manually creating a new entry or using external automation tools to trigger API calls that re-enroll the prospect, often losing the context of the previous step.

Full Rubric
0The product has no functionality to continue a sequence after a reply; any incoming email immediately and permanently removes the prospect from the active campaign.
1Resuming a sequence is possible only by manually creating a new entry or using external automation tools to trigger API calls that re-enroll the prospect, often losing the context of the previous step.
2The platform allows users to manually un-pause or resume a sequence after a reply, but it treats all replies equally, forcing reps to sift through OOO messages and manually reactivate them one by one.
3The system includes native logic to distinguish between standard replies and auto-responses (like OOO), automatically keeping the latter active in the sequence. It provides a streamlined UI for reps to quickly resume sequences for other non-terminal replies.
4The solution utilizes AI to analyze reply intent, automatically resuming sequences for OOO messages or routing prospects into specific sub-sequences based on the content of their response (e.g., 'talk later' vs. 'referral'), fully automating the continuity of the conversation.
Pause Sequence on Reply
Advanced3
FollowUp.cc natively and reliably detects replies to automated sequences, automatically cancelling further follow-ups to ensure communication remains relevant without requiring manual intervention or complex third-party integrations.
View details & rubric context

Pause Sequence on Reply automatically halts automated outreach campaigns when a prospect responds, ensuring communication remains personal and preventing embarrassing follow-ups to engaged leads.

What Score 3 Means

The feature reliably detects replies across connected accounts and pauses the specific prospect immediately, accurately filtering out standard auto-responses to ensure only genuine engagement stops the cadence.

Full Rubric
0The product has no native capability to detect replies or automatically stop sequences, requiring users to manually monitor inboxes and remove prospects from campaigns individually.
1Automatic pausing can be achieved by configuring email webhooks to trigger API calls or using third-party automation tools like Zapier to update campaign status, but this requires complex manual setup.
2Native support exists to stop sequences when an email is received, but it lacks sophistication, often failing to distinguish between real replies and out-of-office auto-responses, leading to false positives.
3The feature reliably detects replies across connected accounts and pauses the specific prospect immediately, accurately filtering out standard auto-responses to ensure only genuine engagement stops the cadence.
4The system utilizes AI to analyze reply sentiment and intent, not only pausing the sequence but also automatically categorizing the response (e.g., objection, meeting request) and triggering the specific next-best-action or sub-sequence.

Analytics & Optimization

Comprehensive reporting and monitoring tools that track engagement, analyze conversation quality, and optimize email health. This capability provides actionable insights to improve individual and team performance.

Capability Score
0.93/ 4

Email Deliverability

Technical safeguards and monitoring tools to ensure emails reach the inbox and maintain a healthy sender reputation.

Avg Score
1.0/ 4
Bounce Management
Basic2
FollowUp.cc provides basic native support by detecting delivery failures to halt automated follow-up sequences, but it lacks advanced categorization of hard versus soft bounces and deep CRM synchronization for automated data hygiene.
View details & rubric context

Bounce management automatically detects undelivered emails to protect sender reputation and pause outreach sequences. This ensures sales teams focus on valid contacts and prevents domains from being blacklisted due to high error rates.

What Score 2 Means

Native support identifies bounced emails and marks the contact as invalid, but often treats hard and soft bounces identically and offers limited reporting on delivery health.

Full Rubric
0The product has no native capability to detect or handle email bounces, requiring users to manually monitor inboxes for delivery failure notifications.
1Bounce handling requires custom logic where users must parse API webhooks or raw logs to identify failures and trigger external automation to update contact statuses.
2Native support identifies bounced emails and marks the contact as invalid, but often treats hard and soft bounces identically and offers limited reporting on delivery health.
3The platform automatically categorizes hard versus soft bounces, immediately removes contacts from all active workflows, and seamlessly syncs the bounce status to the CRM to maintain data hygiene.
4The system utilizes predictive validation to prevent bounces before sending, manages cross-domain reputation health, and automatically surfaces alternative contacts at the account level when a lead bounces.
Unsubscribe Handling
Advanced3
FollowUp.cc provides a robust unsubscribe system for its automated sequences, including customizable footers, support for list-unsubscribe headers, and the ability to sync opt-out status with Salesforce to maintain data consistency.
View details & rubric context

Unsubscribe handling automates the process of capturing and honoring recipient opt-out requests to ensure compliance with regulations like GDPR and CAN-SPAM. By managing suppression lists and syncing status across platforms, it protects sender reputation and prevents future outreach to uninterested contacts.

What Score 3 Means

A robust system that includes customizable unsubscribe footers, support for one-click list-unsubscribe headers, and automatic syncing of opt-out fields back to the CRM to ensure data consistency.

Full Rubric
0The product has no native capability to insert unsubscribe links or manage suppression lists, leaving compliance entirely up to manual user processes.
1Managing opt-outs requires manual intervention or external tools, such as building custom webhooks to update a suppression list or manually removing contacts based on replies.
2Basic functionality allows inserting a standard unsubscribe link that adds users to a local blocklist, but it lacks CRM synchronization or options to customize the opt-out landing page.
3A robust system that includes customizable unsubscribe footers, support for one-click list-unsubscribe headers, and automatic syncing of opt-out fields back to the CRM to ensure data consistency.
4Market-leading compliance features include granular preference centers (allowing topic-based opt-outs), AI-driven detection of 'stop' keywords in replies, and enterprise-wide suppression list federation across multiple workspaces.
Daily Send Limits
Not Supported0
FollowUp.cc is primarily a productivity and reminder extension for Gmail that lacks native administrative settings to configure or enforce daily send limits for reputation management.
View details & rubric context

Daily send limits allow administrators to cap the number of emails sent per user or inbox each day to protect sender reputation and prevent domain blacklisting. This functionality ensures sustainable outreach volume without triggering spam filters.

What Score 0 Means

The product has no native capability to restrict the number of emails sent per day, leaving sender reputation vulnerable to volume spikes.

Full Rubric
0The product has no native capability to restrict the number of emails sent per day, leaving sender reputation vulnerable to volume spikes.
1Limits can only be enforced by building custom middleware that tracks volume via API and halts requests externally, or by relying on manual monitoring.
2A static hard cap can be set per user, but it applies globally without nuance; once the limit is reached, emails simply stop sending without intelligent queuing or prioritization.
3Administrators can configure granular limits per inbox or campaign with automatic throttling, ensuring messages are queued for the next window seamlessly when caps are hit.
4The system dynamically adjusts send limits based on real-time deliverability data and inbox health, automatically prioritizing high-value emails and managing warm-up ramps to maximize deliverability.
Spam Analysis
Not Supported0
FollowUp.cc is primarily a productivity and reminder extension for Gmail and does not include native features for analyzing email content, technical headers, or deliverability risks for spam.
View details & rubric context

Spam analysis evaluates email content, subject lines, and technical configurations to identify triggers that might cause messages to land in junk folders, ensuring outreach reaches the primary inbox.

What Score 0 Means

The product has no native capability to analyze email content or technical headers for potential spam triggers or deliverability risks.

Full Rubric
0The product has no native capability to analyze email content or technical headers for potential spam triggers or deliverability risks.
1Users must manually copy and paste email content into external third-party tools or build custom integrations with separate deliverability APIs to assess spam risk.
2Native support is limited to basic keyword scanning that flags obvious trigger words (e.g., "free," "urgent"), but lacks technical analysis of headers, HTML structure, or domain reputation.
3The feature provides a comprehensive pre-send audit directly in the email composer, checking content, HTML structure, and authentication protocols (SPF/DKIM) to generate a deliverability score.
4The system utilizes advanced AI to proactively suggest content rewrites for better deliverability, monitors real-time domain reputation across global blacklists, and predicts inbox placement rates before sending.
Domain Health Monitoring
Not Supported0
FollowUp.cc is primarily a lightweight email productivity and reminder tool for Gmail and does not offer native features for monitoring domain reputation, DNS configurations, or blacklist status.
View details & rubric context

Domain Health Monitoring tracks the technical configuration and reputation of email sending domains to ensure messages reach the inbox rather than spam folders. It provides visibility into DNS settings, blacklist status, and deliverability metrics to maintain campaign performance.

What Score 0 Means

The product has no native capability to monitor domain reputation, DNS configuration, or blacklist status.

Full Rubric
0The product has no native capability to monitor domain reputation, DNS configuration, or blacklist status.
1Domain health checks require manual integration with third-party deliverability tools or heavy reliance on raw API data to build custom monitoring dashboards.
2The platform offers a static checklist for initial SPF/DKIM setup and basic bounce rate tracking but lacks ongoing, real-time reputation monitoring or blacklist alerts.
3The system provides integrated, real-time dashboards for monitoring DNS health, blacklist status, and spam complaints, offering actionable alerts when deliverability risks are detected.
4The feature includes autonomous deliverability protection that automatically throttles sending volume or pauses campaigns based on real-time domain health scores and predictive reputation analytics.
Email Throttling
DIY1
FollowUp.cc is primarily a productivity and reminder tool that lacks a native automated throttling engine; while users can manually schedule emails to space them out, the platform does not provide built-in queue management or granular interval controls to pace delivery.
View details & rubric context

Email throttling controls the rate at which messages are sent to protect sender reputation and ensure deliverability. By spacing out emails rather than blasting them simultaneously, teams can avoid spam filters and maintain higher engagement rates.

What Score 1 Means

Throttling can be achieved by manually scheduling small batches or building custom middleware to queue API requests, but the platform itself does not manage send rates.

Full Rubric
0The product has no native capability to limit or pace email sending rates, meaning emails are sent immediately upon trigger without queue management.
1Throttling can be achieved by manually scheduling small batches or building custom middleware to queue API requests, but the platform itself does not manage send rates.
2Native support allows for setting simple daily maximums per user, but lacks granular controls like minimum time intervals between messages, often resulting in bursty sending patterns.
3A robust system allows for granular configuration of daily limits, hourly limits, and minimum time gaps between emails to mimic human behavior and ensure consistent deliverability.
4The system offers intelligent, dynamic throttling that automatically adjusts send rates based on domain health, bounce signals, and inbox warm-up status to maximize deliverability without manual configuration.

Inbox Management

Features that help organize, prioritize, and distribute email volume across accounts to improve efficiency and response handling.

Avg Score
1.0/ 4
Reply Detection
Basic2
FollowUp.cc provides a native 'Cancel on Reply' feature that automatically stops scheduled reminders when a response is received, but it lacks the advanced intelligence to consistently filter out-of-office replies or analyze sentiment.
View details & rubric context

Reply detection automatically identifies incoming responses from prospects and pauses active outreach sequences to prevent awkward automated follow-ups. This ensures communication remains relevant and allows sales representatives to prioritize engaged leads immediately.

What Score 2 Means

The system offers basic reply detection that pauses sequences upon receiving any email from the prospect, but it often misinterprets auto-replies or out-of-office messages as genuine engagement.

Full Rubric
0The product has no capability to detect incoming replies or pause sequences automatically, requiring users to manually monitor inboxes and stop campaigns.
1Reply detection is not native; users must build custom webhooks or use third-party automation tools to trigger sequence pauses based on inbox activity.
2The system offers basic reply detection that pauses sequences upon receiving any email from the prospect, but it often misinterprets auto-replies or out-of-office messages as genuine engagement.
3Strong reply detection capabilities distinguish between human responses and auto-replies (OOO), ensuring sequences only pause for real interactions while reliably syncing status updates to the CRM.
4The feature utilizes AI to analyze reply sentiment (positive, objection, referral) and automatically categorizes the response, triggering specific sub-sequences based on intent without manual intervention.
Alias Support
Advanced3
FollowUp.cc provides native support for Gmail aliases, allowing users to select their preferred 'Send mail as' address directly within the extension while maintaining full tracking and scheduling capabilities for each identity.
View details & rubric context

Alias Support enables sales representatives to send emails from alternative addresses linked to a single account, allowing for flexible identity management across different campaigns or territories. This ensures better inbox organization and deliverability strategies without needing multiple user licenses.

What Score 3 Means

The system provides full native support for aliases, allowing distinct signatures, separate tracking, and easy switching within the email composer without disrupting the workflow.

Full Rubric
0The product has no functionality to support email aliases, forcing all communication to originate from the single, primary authenticated email address.
1Support for aliases requires complex workarounds, such as connecting external SMTP servers manually or using API-based injection to alter sender headers, rather than a UI-based configuration.
2Users can configure and select aliases from a dropdown, but the feature is limited; it often shares a single signature across all identities or lacks specific reporting for alias performance.
3The system provides full native support for aliases, allowing distinct signatures, separate tracking, and easy switching within the email composer without disrupting the workflow.
4The platform offers intelligent alias management that automates sender identity based on recipient data or load-balancing rules to maximize deliverability. It provides granular analytics per alias and seamless inbox unification for managing replies.
Inbox Rotation
Not Supported0
FollowUp.cc is primarily a personal productivity extension for individual Gmail accounts and lacks any native capability to rotate email volume across multiple sender addresses for a single campaign.
View details & rubric context

Inbox Rotation automatically distributes outgoing email volume across multiple email accounts to prevent hitting provider sending limits. This ensures campaigns maintain high deliverability rates and protects domain reputation by keeping volume per inbox within safe thresholds.

What Score 0 Means

The product has no native capability to rotate sending volume across multiple inboxes; users are restricted to a single sending address per campaign or user seat.

Full Rubric
0The product has no native capability to rotate sending volume across multiple inboxes; users are restricted to a single sending address per campaign or user seat.
1Inbox rotation is possible only through manual intervention, such as swapping connected accounts mid-campaign, or by building complex custom routing logic via API to distribute messages across different SMTP servers.
2Native support exists allowing multiple inboxes to be connected, but the distribution logic is a simple round-robin without specific volume caps per inbox or consideration for account health.
3The feature is robust, allowing users to connect multiple inboxes with defined daily sending limits. The system handles the rotation automatically to maximize throughput while adhering to the configured safety thresholds.
4Best-in-class implementation that includes intelligent load balancing based on real-time deliverability metrics and inbox health. It automatically ramps up volume for new accounts (warm-up) and pauses inboxes that receive bounce warnings.
Priority Inbox
Not Supported0
FollowUp.cc focuses on email tracking and scheduled reminders rather than providing a dedicated priority inbox that automatically organizes incoming communications by urgency or relevance.
View details & rubric context

A Priority Inbox automatically organizes incoming communications by urgency and relevance, enabling sales representatives to focus immediately on high-intent responses and critical tasks rather than sifting through noise.

What Score 0 Means

The product has no dedicated priority inbox functionality, forcing users to manage all incoming communications in a standard, unprioritized chronological list.

Full Rubric
0The product has no dedicated priority inbox functionality, forcing users to manage all incoming communications in a standard, unprioritized chronological list.
1Prioritization is possible only through manual workarounds, such as creating complex custom filters, manual tagging rules, or relying on external integrations to flag important messages.
2The feature offers basic filtering capabilities, such as separating out-of-office replies or bounces from the main feed, but lacks intelligent scoring or sentiment-based sorting.
3A robust, native Priority Inbox automatically identifies and surfaces high-value interactions, such as meeting bookings or positive replies, allowing reps to work efficiently without manual setup.
4The system leverages advanced AI and sentiment analysis to rank messages by deal impact and urgency, offering context-aware next steps and seamlessly integrating with CRM deal stages for a market-leading workflow.
Team Inboxes
Not Supported0
FollowUp.cc is designed as a personal productivity extension for individual Gmail accounts and does not offer native functionality for shared team inboxes or collaborative email management.
View details & rubric context

Team Inboxes allow multiple team members to access, manage, and respond to communications from a shared interface, ensuring seamless collaboration and preventing missed opportunities.

What Score 0 Means

The product has no native functionality for shared inboxes or collaborative email management.

Full Rubric
0The product has no native functionality for shared inboxes or collaborative email management.
1Users must rely on external email clients or build custom API integrations to route shared emails into the platform, resulting in disjointed workflows.
2Native Team Inboxes exist but are limited to a simple shared view without ownership assignment, collision detection, or workflow status updates.
3A robust shared inbox implementation that includes manual assignment, collision detection to prevent duplicate replies, and clear status tracking for efficient team collaboration.
4An intelligent Team Inbox system featuring automated routing rules, AI-based prioritization, and comprehensive analytics to optimize response times and workload distribution.

Live Call Management

Real-time monitoring and routing capabilities that allow managers to oversee and assist with active calls.

Avg Score
0.0/ 4
Inbound Call Routing
Not Supported0
FollowUp.cc is an email productivity and tracking tool for Gmail and does not possess native telephony features or inbound call routing capabilities.
View details & rubric context

Inbound call routing directs incoming calls to the correct sales representative or queue based on criteria like territory, account ownership, or availability. This ensures high-intent leads connect immediately with the right person, reducing wait times and improving conversion rates.

What Score 0 Means

The product has no native functionality for managing or routing inbound calls, treating the platform purely as an outbound dialer or requiring a completely separate phone system.

Full Rubric
0The product has no native functionality for managing or routing inbound calls, treating the platform purely as an outbound dialer or requiring a completely separate phone system.
1Inbound routing requires heavy lifting, relying on custom API connections to external telephony platforms or complex manual workflows to bridge incoming calls to the correct user.
2Native support exists but is limited to simple "simul-ring" groups or basic round-robin distribution, lacking the ability to route based on CRM data or specific account ownership.
3A fully integrated system routes calls based on sophisticated logic such as Salesforce account ownership, territory rules, and real-time user presence, ensuring calls reach the specific owner automatically.
4Best-in-class routing utilizes intelligent context to prioritize VIP accounts, offers "whisper" functionality to prep reps before connection, and includes advanced fallback flows like automated scheduling links if the assigned rep is busy.
Live Call Monitoring
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and does not include a native dialer or telephony infrastructure required for live call monitoring.
View details & rubric context

Live call monitoring enables managers to listen, whisper, or barge into active sales conversations in real-time to provide immediate coaching and quality assurance.

What Score 0 Means

The product has no native capability for managers to listen to or intervene in active calls.

Full Rubric
0The product has no native capability for managers to listen to or intervene in active calls.
1Real-time monitoring is only possible through complex integrations with external telephony providers or by manually bridging lines via generic API hooks.
2Native monitoring exists but is limited to a simple 'listen-only' mode without whisper or barge functionality, often requiring navigation away from the main dashboard.
3The platform provides a fully integrated suite of listen, whisper, and barge tools accessible directly from the sales floor view with minimal latency.
4The feature includes AI-driven alerts that notify managers to join specific calls based on negative sentiment or competitor mentions, offering real-time transcription and context alongside intervention tools.
Call Whispering
Not Supported0
FollowUp.cc is primarily an email productivity and tracking tool for Gmail and does not include a native dialer or telephony infrastructure required to support call whispering.
View details & rubric context

Call whispering allows managers to speak directly to sales representatives during live calls without the prospect hearing, enabling real-time coaching and immediate course correction.

What Score 0 Means

The product has no capability for supervisors to speak to agents during a live call without the external party hearing.

Full Rubric
0The product has no capability for supervisors to speak to agents during a live call without the external party hearing.
1Functionality is possible only through complex third-party telephony integrations or custom API configurations that manually route audio channels to simulate a private line.
2Native support exists, allowing a manager to speak to an agent privately, but the interface is clunky, may require dialing specific codes, or lacks visual feedback on connection status.
3A fully integrated feature where managers can monitor live calls and toggle a "whisper" mode instantly from the dashboard with clear audio separation and zero latency.
4Best-in-class implementation that includes AI-driven alerts suggesting when to whisper based on conversation sentiment, along with seamless transitions between listen, whisper, and barge modes.
Call Barging
Not Supported0
FollowUp.cc is an email-centric productivity tool focused on reminders and tracking within Gmail; it does not include a native telephony system or any capabilities for live call monitoring or barging.
View details & rubric context

Call barging enables managers to monitor live sales conversations and intervene in real-time via listening, whispering, or fully joining the call to assist representatives. This functionality is essential for immediate quality control, on-the-spot training, and rescuing high-value opportunities.

What Score 0 Means

The product has no capability for live call monitoring, listening, or intervening in active conversations.

Full Rubric
0The product has no capability for live call monitoring, listening, or intervening in active conversations.
1Live monitoring is possible only through heavy workarounds, such as manually dialing into a conference bridge or relying entirely on a disconnected third-party telephony provider's portal with no data sync.
2Native support allows for basic silent monitoring (listening only), but lacks advanced intervention modes like 'whisper' or requires navigating complex menus to find and join active calls.
3A fully integrated dashboard displays active calls and allows managers to join instantly with a choice of modes: silent monitoring, whispering to the rep, or fully barging in to speak to all parties.
4The system proactively alerts managers to join calls based on real-time sentiment analysis or keyword triggers. It combines seamless mode switching (listen/whisper/barge) with live AI-assisted coaching cards for a strategic advantage.

Conversation Intelligence

Analytics and transcription tools that derive insights from voice interactions to improve coaching and outcomes.

Avg Score
0.0/ 4
Call Analytics
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and does not offer native telephony features, call recording, or conversation intelligence capabilities.
View details & rubric context

Call analytics provide detailed insights into sales conversations by tracking metrics like talk-to-listen ratios, sentiment, and keyword usage to coach reps and improve closing rates. This feature transforms raw audio data into actionable intelligence for optimizing sales performance.

What Score 0 Means

The product has no built-in capability to record, transcribe, or analyze sales calls, requiring users to rely entirely on external telephony systems without data sync.

Full Rubric
0The product has no built-in capability to record, transcribe, or analyze sales calls, requiring users to rely entirely on external telephony systems without data sync.
1Call data can be extracted via generic APIs or webhooks for analysis in third-party BI tools, but there is no native interface for visualizing call metrics or listening to recordings within the platform.
2Native functionality includes basic call logging (duration, timestamps) and simple playback of recordings, but lacks advanced features like transcription, keyword spotting, or sentiment analysis.
3The platform offers robust conversation intelligence, including automatic transcription, keyword search, talk-to-listen ratios, and the ability for managers to leave time-stamped comments on call timelines.
4AI-driven analysis proactively identifies coaching opportunities, detects objection handling patterns, and correlates conversation topics with deal outcomes, offering predictive insights and automated scorecards that significantly drive revenue strategy.
Conversation Intelligence
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and does not offer native capabilities for recording, transcribing, or analyzing voice or video conversations.
View details & rubric context

Conversation intelligence automatically records, transcribes, and analyzes sales interactions to uncover coaching opportunities and deal risks, enabling teams to replicate winning behaviors and improve close rates.

What Score 0 Means

The product has no native capability to record, transcribe, or analyze voice or video conversations.

Full Rubric
0The product has no native capability to record, transcribe, or analyze voice or video conversations.
1Call recordings can be accessed via raw file exports or generic APIs, but transcription and analysis require building custom integrations with third-party NLP services or manual processing outside the platform.
2Native call recording and basic transcription are available, but analysis is limited to simple keyword search without speaker separation or sentiment tracking. The feature lacks deep integration with coaching workflows.
3The platform offers robust recording, accurate transcription, and speaker separation with built-in sentiment analysis and topic tracking. Insights are fully integrated into the sales engagement workflow, allowing managers to easily review calls and leave time-stamped comments.
4The system provides real-time AI guidance during calls, such as live objection handling and battle cards, alongside predictive analytics. It automatically updates CRM fields based on conversation context and offers deep, aggregate reporting on market trends and rep performance.
Sentiment Analysis
Not Supported0
FollowUp.cc is a lightweight productivity tool focused on email tracking and reminders; it does not possess native capabilities for analyzing the sentiment or emotional tone of communications.
View details & rubric context

Sentiment analysis automatically evaluates the tone and intent of prospect interactions across emails and calls to help teams prioritize leads and identify at-risk deals.

What Score 0 Means

The product has no native capability to detect or analyze the sentiment of communications.

Full Rubric
0The product has no native capability to detect or analyze the sentiment of communications.
1Sentiment insights can only be obtained by exporting conversation data to external NLP tools or building custom integrations with third-party AI services.
2Basic sentiment tagging (e.g., positive/negative) is available for emails or call transcripts, but it lacks nuance and does not influence lead scoring or workflow automation.
3Robust sentiment analysis is embedded within the activity feed, accurately categorizing interactions across multiple channels and allowing users to filter lists based on prospect tone.
4Market-leading AI analyzes complex emotional context and intent to drive automated coaching, adjust deal health scores dynamically, and prescribe specific follow-up actions based on buyer sentiment.
Call Transcription
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and does not offer native telephony, call recording, or transcription capabilities.
View details & rubric context

Call transcription automatically converts recorded sales conversations into searchable text, enabling teams to efficiently review interactions, identify coaching moments, and analyze content without listening to full audio files.

What Score 0 Means

The product has no native capability to convert call audio into text, requiring users to listen to recordings manually or use completely separate external tools.

Full Rubric
0The product has no native capability to convert call audio into text, requiring users to listen to recordings manually or use completely separate external tools.
1Transcription can be achieved only through heavy lifting, such as exporting audio files via API to third-party speech-to-text services or building custom webhooks to process and return text.
2Native transcription is available but serves as a basic check-the-box feature. It often lacks speaker separation (diarization), has lower accuracy, or presents text as a static block without synchronization to the audio playback.
3The feature is production-ready, offering accurate transcription with automatic speaker identification and timestamp synchronization. Users can search for keywords within the transcript and click text to jump to that point in the recording.
4The implementation is market-leading, featuring real-time transcription, multi-language support, and AI-driven intelligence that automatically highlights key moments, sentiment, and action items within the text.
Coaching Playlists
Not Supported0
FollowUp.cc is primarily an email productivity and tracking extension for Gmail and lacks native call recording or conversational intelligence features required to curate coaching playlists.
View details & rubric context

Coaching Playlists allow managers to curate collections of call recordings, snippets, and training materials to standardize onboarding and upskilling. This feature ensures that best practices and exemplary sales interactions are easily accessible for team review and continuous learning.

What Score 0 Means

The product has no native capability to group call recordings or training assets into curated lists or libraries for educational purposes.

Full Rubric
0The product has no native capability to group call recordings or training assets into curated lists or libraries for educational purposes.
1Managers must manually download recording files to organize them in external cloud storage (like Google Drive) or build custom integrations to tag and aggregate content in a separate learning management system.
2Users can manually create static lists of full call recordings, but the feature lacks organizational hierarchy (folders), the ability to clip specific segments, or tracking to see if reps have reviewed the content.
3The platform supports robust playlist management, allowing users to clip specific snippets, annotate moments, organize content into folders with permissions, and track viewer engagement.
4The system offers "Smart Playlists" that automatically populate based on AI-detected topics, competitor mentions, or high scores, creating dynamic, self-updating libraries without manual curation.

Engagement Tracking

Real-time monitoring of prospect interactions with emails and content to time follow-ups effectively.

Avg Score
2.3/ 4
Email Tracking
Advanced3
FollowUp.cc offers a production-ready email tracking system that includes real-time notifications for opens and clicks, along with automatic CRM logging, though it lacks the advanced bot filtering and deep attachment analytics found in market-leading platforms.
View details & rubric context

Email tracking monitors recipient engagement by detecting opens, clicks, and replies, enabling sales teams to gauge interest and time their follow-ups based on real-time data.

What Score 3 Means

A strong, fully integrated system tracks opens, clicks, and replies with real-time notifications and automatic CRM logging, reliably handling individual recipient tracking even in group threads.

Full Rubric
0The product has no native capability to track email opens, link clicks, or attachment views within the platform.
1Tracking requires integrating third-party pixels or using generic webhooks to capture engagement data, demanding significant manual setup and external tools to visualize results.
2Native support exists for basic open and click counting, but it lacks granular details like location, device type, or real-time notifications, often failing to distinguish between bot activity and human engagement.
3A strong, fully integrated system tracks opens, clicks, and replies with real-time notifications and automatic CRM logging, reliably handling individual recipient tracking even in group threads.
4Best-in-class implementation filters out false positives (bot clicks), offers deep analytics on attachment viewing time, and uses engagement data to automatically trigger complex workflow sequences or lead scoring updates.
Real-time Notifications
Advanced3
FollowUp.cc provides instant browser and desktop notifications for email opens and link clicks, allowing users to respond to engagement signals in real-time. While it offers robust tracking and activity feeds, it lacks the advanced lead scoring prioritization and integrated one-click execution (like a built-in dialer) found in market-leading enterprise solutions.
View details & rubric context

Real-time notifications alert sales representatives immediately when prospects open emails, click links, or visit websites, enabling timely follow-ups while interest is highest. This immediacy helps prioritize daily tasks and increases the likelihood of connecting with engaged leads.

What Score 3 Means

The system provides instant, multi-channel alerts (browser, mobile, desktop) for a wide range of engagement signals, allowing users to click through directly to the prospect record or take action immediately.

Full Rubric
0The product has no built-in capability to alert users of prospect engagement events as they happen.
1Notifications can be constructed by connecting generic webhooks to third-party tools (like Slack or Zapier) or building custom listeners against the API, but no native UI alerts exist.
2Native notifications exist for basic events like email opens, but they are often delayed, limited to a simple activity feed without desktop/browser pop-ups, or lack actionable context.
3The system provides instant, multi-channel alerts (browser, mobile, desktop) for a wide range of engagement signals, allowing users to click through directly to the prospect record or take action immediately.
4Intelligent notifications prioritize alerts based on lead scoring and intent signals, grouping related activities to prevent noise, and offering one-click execution of next steps (like "Call Now") directly from the notification interface.
Activity Feed
Basic2
FollowUp.cc provides a basic chronological feed of email tracking events like opens and clicks, but it lacks multi-channel aggregation and the advanced filtering or task-execution capabilities required for a higher score.
View details & rubric context

An Activity Feed aggregates prospect interactions across channels into a single, real-time stream, enabling teams to respond immediately to engagement signals like email opens, clicks, or website visits.

What Score 2 Means

A basic chronological list of events is provided, but it lacks real-time updates, filtering options, or the ability to take action directly from the feed.

Full Rubric
0The product has no centralized stream or dashboard to view prospect activities or engagement history.
1Aggregating activities requires custom development using APIs to pull event logs into an external dashboard or relying on manual checks of individual records to piece together a timeline.
2A basic chronological list of events is provided, but it lacks real-time updates, filtering options, or the ability to take action directly from the feed.
3The feature offers a robust, real-time stream of multi-channel interactions with advanced filtering, search capabilities, and direct execution of follow-up tasks without leaving the interface.
4The feed uses intelligence to score and prioritize high-intent activities, automatically surfacing the most critical engagement signals and suggesting the next best action to maximize conversion speed.
Attribution Tracking
DIY1
FollowUp.cc is primarily a productivity tool for email reminders and tracking; it lacks native revenue attribution features, requiring users to manually export activity logs to a CRM or spreadsheet to map them to deal outcomes.
View details & rubric context

Attribution tracking connects specific sales activities—such as emails, calls, or social touches—to revenue outcomes like opportunities created or deals closed, allowing teams to measure ROI and optimize outreach strategies.

What Score 1 Means

Attribution analysis requires exporting activity logs and manually mapping them to CRM opportunity data in spreadsheets or building custom reports via external BI tools.

Full Rubric
0The product has no native capability to link sales activities to downstream outcomes like opportunities or revenue.
1Attribution analysis requires exporting activity logs and manually mapping them to CRM opportunity data in spreadsheets or building custom reports via external BI tools.
2Native support exists but is limited to simple metrics like 'meetings booked' counts or basic single-touch attribution. It lacks granular revenue association or the ability to analyze complex deal cycles.
3The platform offers robust, out-of-the-box attribution that automatically links activities to CRM opportunities and revenue, supporting standard models like first-touch or last-touch with clear pipeline visualization.
4Best-in-class attribution uses advanced logic or AI to analyze complex multi-touch buyer journeys, offering sophisticated models (e.g., W-shaped, time-decay) and granular insights into how specific messaging directly impacts revenue.

Performance Analytics

Reporting tools that visualize metrics and KPIs to evaluate the success of campaigns and team activities.

Avg Score
1.4/ 4
Sequence Performance Metrics
Basic2
FollowUp.cc provides native tracking for open and reply rates within its auto-followup sequences, but it lacks advanced analytics such as sentiment analysis or granular A/B testing insights required for a higher rating.
View details & rubric context

Sequence Performance Metrics track the effectiveness of multi-channel outreach campaigns by analyzing open rates, reply rates, and meeting bookings. This data enables teams to pinpoint successful messaging strategies and optimize content for higher engagement.

What Score 2 Means

Native reporting provides high-level aggregate stats like total opens or replies but lacks granular breakdowns by sequence step, template, or individual prospect context.

Full Rubric
0The product has no native capability to track or report on the performance of outreach sequences, offering no visibility into engagement metrics like opens or replies.
1Reporting is possible only by exporting raw activity logs via API or CSV and manually aggregating data in external BI tools or spreadsheets to derive meaningful conversion insights.
2Native reporting provides high-level aggregate stats like total opens or replies but lacks granular breakdowns by sequence step, template, or individual prospect context.
3Comprehensive, real-time dashboards offer detailed metrics per step and template, including A/B test results and sentiment analysis, fully integrated for immediate workflow optimization.
4The system utilizes predictive analytics and AI to automatically suggest content or timing improvements based on historical data, proactively guiding users toward the highest-converting strategies.
Team Performance Reports
Basic2
FollowUp.cc provides basic team-level visibility through dashboards that track activity volume and engagement metrics like opens and clicks, but it lacks the advanced drill-down capabilities and deep funnel analysis found in more robust sales engagement platforms.
View details & rubric context

Team performance reports allow managers to track and analyze individual and group sales activities, helping identify coaching opportunities and optimize overall strategy based on data-driven insights.

What Score 2 Means

The platform includes standard, pre-built dashboards showing high-level metrics like activity volume, but lacks customization, drill-down capabilities, or historical trend analysis.

Full Rubric
0The product has no native capability to generate reports on team or individual sales performance.
1Users must extract raw activity logs via API or CSV export and build their own visualizations in external BI tools or spreadsheets to track performance.
2The platform includes standard, pre-built dashboards showing high-level metrics like activity volume, but lacks customization, drill-down capabilities, or historical trend analysis.
3Robust, interactive reporting is built-in, allowing managers to filter by rep, team, or campaign, visualize conversion rates through the funnel, and drill down into specific activities without leaving the platform.
4The solution provides AI-driven coaching insights, correlating specific behaviors with success, forecasting outcomes based on team velocity, and automatically delivering performance digests to leadership.
Leaderboards
Not Supported0
FollowUp.cc is primarily an inbox productivity extension focused on individual email tracking and reminders; it does not offer native team leaderboards or gamification features within its platform.
View details & rubric context

Leaderboards visualize team performance rankings based on key sales metrics like calls, emails, and revenue, fostering healthy competition and motivation among sales representatives.

What Score 0 Means

The product has no native capability to display performance rankings or gamification leaderboards within the platform.

Full Rubric
0The product has no native capability to display performance rankings or gamification leaderboards within the platform.
1Teams can build leaderboards by exporting raw activity data to external BI tools or spreadsheets, or by connecting generic dashboards via API, but no native interface exists.
2The platform offers a static leaderboard widget that tracks a single metric (e.g., total calls) with limited customization options and no real-time updates or drill-down capabilities.
3Users can access dynamic, real-time leaderboards that support multiple metrics, customizable timeframes, and team filtering, deeply integrated into the sales dashboard for immediate visibility.
4The system features highly interactive, TV-mode ready leaderboards with automated celebration animations for milestones, historical trend analysis, and AI-driven insights that correlate activity rankings with revenue outcomes.
Custom Reporting
DIY1
FollowUp.cc provides basic, pre-defined analytics for email tracking and reminders, but lacks a native custom report builder, requiring users to export data to CSV for any tailored analysis or visualization.
View details & rubric context

Custom reporting enables sales teams to build tailored dashboards and visualize specific metrics that align with their unique KPIs and workflows. This flexibility ensures managers can drill down into data points that matter most for performance optimization.

What Score 1 Means

Custom reporting is achievable only by exporting raw data to CSVs or connecting to external BI tools via generic APIs, requiring significant manual manipulation or technical resources to build desired views.

Full Rubric
0The product has no capability to create custom reports or modify existing dashboards, limiting users strictly to static, pre-defined views.
1Custom reporting is achievable only by exporting raw data to CSVs or connecting to external BI tools via generic APIs, requiring significant manual manipulation or technical resources to build desired views.
2Native custom reporting is available but limited to basic filtering of pre-set columns or minor adjustments to standard templates, lacking support for complex logic or cross-object data joins.
3The platform features a robust, integrated report builder allowing users to create complex visualizations, configure cross-object logic, and schedule automated delivery without technical assistance.
4The system offers best-in-class analytics with AI-driven insights, natural language querying, and predictive modeling, allowing users to uncover deep strategic trends through highly interactive and intelligent dashboards.
Dashboard Visualization
Basic2
FollowUp.cc provides basic, pre-configured visual reports for email tracking and activity within its web interface, but it lacks customizable widgets, deep filtering, and interactive drill-down capabilities found in more advanced platforms.
View details & rubric context

Dashboard visualization provides graphical representations of sales performance metrics, enabling teams to quickly identify trends, bottlenecks, and activity levels. This capability is essential for monitoring engagement and optimizing sales strategies through real-time data insights.

What Score 2 Means

Native support exists but is limited to a set of static, pre-configured charts with fixed timeframes and metrics. Users cannot customize the layout, filter deeply, or drill down into the underlying data.

Full Rubric
0The product has no native capability to visualize data, offering only raw data tables, lists, or CSV exports without any graphical representation.
1Visualizing data is possible only by exporting raw data to third-party BI tools (like Tableau or Excel) or by building custom front-ends via generic APIs, requiring significant manual effort or development resources.
2Native support exists but is limited to a set of static, pre-configured charts with fixed timeframes and metrics. Users cannot customize the layout, filter deeply, or drill down into the underlying data.
3The platform offers a robust, fully integrated dashboard builder with customizable widgets, real-time data updates, and interactive drill-down capabilities that allow users to investigate specific metrics directly from the UI.
4The solution provides best-in-class visualization with AI-driven insights, predictive forecasting, and natural language querying. It automatically surfaces anomalies, suggests actions based on visual trends, and dynamically adapts views based on the user's role.

Data & Pipeline Operations

Capabilities that synchronize activities with CRMs, manage data hygiene, and route leads to the right territories. It ensures the sales pipeline is up-to-date and enriched with external intelligence.

Capability Score
0.81/ 4

CRM Integration

Connectivity features that ensure seamless data synchronization between the sales engagement platform and customer relationship management systems.

Avg Score
1.4/ 4
Bi-directional CRM Sync
Basic2
FollowUp.cc offers native integration with Salesforce that allows for activity logging and contact viewing, but it lacks the robust, real-time bi-directional synchronization of custom objects and advanced data governance found in more comprehensive sales engagement platforms.
View details & rubric context

Bi-directional CRM sync ensures that data flows automatically between the sales engagement platform and the CRM in real-time, keeping records accurate and preventing data silos. This allows teams to work in either system without manual data entry or version control issues.

What Score 2 Means

Native integration exists but is limited to standard fields and often relies on scheduled batch updates rather than real-time triggers. Custom object mapping is restricted or unavailable, and conflict resolution is rudimentary.

Full Rubric
0The product has no native capability to synchronize data with a CRM, forcing users to rely on manual data entry or flat-file imports/exports.
1Synchronization is achievable only through custom development using generic APIs or third-party middleware (e.g., Zapier), requiring significant technical effort to map fields and maintain data integrity.
2Native integration exists but is limited to standard fields and often relies on scheduled batch updates rather than real-time triggers. Custom object mapping is restricted or unavailable, and conflict resolution is rudimentary.
3The solution provides robust, real-time two-way syncing for both standard and custom objects with an intuitive UI for field mapping. It reliably captures activity data and handles basic conflict resolution without user intervention.
4The sync engine offers market-leading intelligence with granular governance controls, complex custom object logic, and automated conflict resolution rules. It includes detailed sync health monitoring and 'self-healing' capabilities to maintain pristine data hygiene.
Salesforce Integration
Basic2
FollowUp.cc offers a native Salesforce integration that allows users to log email activities and create leads or contacts directly from Gmail, but it lacks the deep bi-directional synchronization of complex objects like opportunities and the advanced field mapping found in more robust sales engagement platforms.
View details & rubric context

A robust Salesforce integration ensures seamless bi-directional synchronization of contacts, leads, and activity data between the sales engagement platform and the CRM. This alignment eliminates manual data entry and ensures the sales team works with a single source of truth.

What Score 2 Means

A native integration exists but is limited to basic uni-directional syncing or fixed field mapping. It captures fundamental activity logs but struggles with custom objects, complex workflows, or real-time updates.

Full Rubric
0The product has no native connection to Salesforce, requiring users to manually copy-paste data between systems or rely on manual CSV exports and imports.
1Integration is achievable only through generic webhooks, third-party middleware tools, or custom API development, often resulting in fragile connections and delayed data synchronization.
2A native integration exists but is limited to basic uni-directional syncing or fixed field mapping. It captures fundamental activity logs but struggles with custom objects, complex workflows, or real-time updates.
3The solution offers a reliable, bi-directional sync for standard objects like leads, contacts, and opportunities with configurable field mapping. It automatically logs emails, calls, and tasks to the correct Salesforce records with minimal latency.
4The integration provides real-time, intelligent bi-directional synchronization that handles complex custom objects and automates workflow triggers based on CRM data changes. It includes advanced conflict resolution, granular governance controls, and comprehensive sync health analytics.
HubSpot Integration
Basic2
FollowUp.cc provides a native HubSpot integration that allows users to automatically log email activities and sync contacts, but it lacks the deep bi-directional synchronization of deals, tasks, and custom objects required for a higher score.
View details & rubric context

A robust HubSpot integration ensures seamless bi-directional synchronization of contacts, activities, and tasks between the sales engagement platform and the CRM. This connectivity is critical for maintaining data hygiene and enabling sales reps to work efficiently without manual data entry.

What Score 2 Means

A native integration exists but is limited to basic contact pushing or simple activity logging, often lacking bi-directional sync, custom field mapping, or real-time updates.

Full Rubric
0The product has no native connectivity to HubSpot, requiring users to manually copy-paste data between systems or rely on manual CSV exports.
1Integration is achievable only through third-party middleware like Zapier or custom API development, often resulting in fragile, one-way data flows that require significant maintenance.
2A native integration exists but is limited to basic contact pushing or simple activity logging, often lacking bi-directional sync, custom field mapping, or real-time updates.
3The platform offers reliable bi-directional synchronization for contacts, companies, and deals, automatically logging emails, calls, and tasks to the correct HubSpot records with minimal setup.
4The integration delivers best-in-class depth with real-time sync of custom objects and fields, allowing engagement activities to trigger complex HubSpot automation workflows and reporting instantly.
Custom Field Mapping
DIY1
FollowUp.cc provides basic CRM integration for activity logging, but it lacks a native configuration UI for mapping custom fields, often requiring third-party tools like Zapier to synchronize unique business data points.
View details & rubric context

Custom field mapping enables the synchronization of unique business data points between the sales engagement platform and the CRM, ensuring that specific context is preserved and accessible within outreach workflows.

What Score 1 Means

Achieving custom field synchronization requires building custom middleware or utilizing generic webhooks and external automation tools (e.g., Zapier) to pass data, as there is no native configuration UI.

Full Rubric
0The product has no capability to ingest or map custom fields from the CRM; users are restricted strictly to standard objects and default fields provided by the vendor.
1Achieving custom field synchronization requires building custom middleware or utilizing generic webhooks and external automation tools (e.g., Zapier) to pass data, as there is no native configuration UI.
2Native support exists but is limited to a small number of fields or specific data types (e.g., text strings only). Synchronization may be one-way or require manual triggers to update values.
3The platform offers a robust, user-friendly interface for bi-directional mapping of various field types (dates, picklists, numbers). Mapped data is fully actionable within dynamic variables and automation logic without sync errors.
4The system provides intelligent auto-mapping suggestions based on CRM schema analysis, supports complex cross-object relationships, and allows custom fields to trigger advanced automation sequences immediately upon modification.
Custom Objects Support
Not Supported0
FollowUp.cc is a lightweight email productivity tool that lacks the infrastructure to define, import, or utilize custom data structures, restricting users to standard contact and lead fields for their follow-up workflows.
View details & rubric context

Custom Objects Support enables sales teams to map unique business entities—such as subscriptions, invoices, or usage data—directly into engagement workflows, ensuring outreach is personalized based on specific business data beyond standard contact fields.

What Score 0 Means

The product has no capability to define, import, or utilize custom data structures, restricting users strictly to standard CRM objects like Leads, Contacts, and Accounts.

Full Rubric
0The product has no capability to define, import, or utilize custom data structures, restricting users strictly to standard CRM objects like Leads, Contacts, and Accounts.
1Support is possible only through heavy lifting, requiring users to build custom middleware or API scripts to flatten custom object data into standard text fields or notes.
2Native support exists to view custom objects within the interface, but the data is largely read-only and cannot be used to drive segmentation, filtering, or template personalization.
3Custom objects are fully integrated, allowing users to sync entities from the CRM, use their fields for dynamic personalization tags in emails, and build segments based on custom object attributes.
4The platform provides deep, bi-directional integration for custom objects, enabling complex automation triggers, multi-object reporting, and AI-driven prioritization based on real-time changes to custom entities.

Data Management

Utilities for maintaining data hygiene, logging activities automatically, and managing contact records.

Avg Score
1.8/ 4
Automatic Activity Logging
Basic2
FollowUp.cc offers native Salesforce integration to sync emails and reminders, but the functionality is primarily limited to email-based metadata and lacks the robust, multi-channel bi-directional synchronization for calls and meetings required for a higher score.
View details & rubric context

Automatic activity logging captures interactions such as emails, calls, and meetings directly into the CRM without manual entry, ensuring data accuracy and freeing up sales representatives to focus on selling.

What Score 2 Means

Native logging exists but is often delayed, unidirectional, or limited to basic metadata, frequently requiring manual intervention to map activities to the correct opportunity or contact.

Full Rubric
0The product has no native capability to automatically capture or sync sales activities to a CRM or system of record.
1Logging activities requires building custom connections via generic APIs or webhooks, or relies on third-party automation tools to bridge the gap between the engagement platform and the CRM.
2Native logging exists but is often delayed, unidirectional, or limited to basic metadata, frequently requiring manual intervention to map activities to the correct opportunity or contact.
3The system offers real-time, bi-directional syncing of emails, calls, and meetings with high accuracy, automatically associating activities with the correct contacts and accounts with minimal user configuration.
4The solution utilizes AI to analyze activity context, automatically updating deal stages, sentiment, and next steps while filtering out non-sales noise, providing a zero-touch administrative experience.
Contact Creation
Advanced3
FollowUp.cc offers seamless contact creation through its Gmail sidebar extension and intuitive web UI, supporting direct CRM synchronization with platforms like Salesforce to ensure data consistency across workflows.
View details & rubric context

Contact creation enables users to add new prospects to the system via manual entry, bulk imports, or integrations, serving as the foundational step for initiating outreach. Efficiently bringing data into the workflow minimizes administrative overhead and ensures accurate targeting for sales campaigns.

What Score 3 Means

The feature supports seamless contact creation via an intuitive UI, browser extensions (e.g., for LinkedIn), and direct CRM imports, ensuring data is validated and synced immediately.

Full Rubric
0The product has no native capability to create or store contacts independently, relying entirely on an external CRM or database as the sole source of truth.
1Creating contacts requires manual workarounds such as formatting complex CSV files for ingestion or building custom connections via generic APIs, with no user-friendly interface for ad-hoc entry.
2Native support allows for manual one-by-one entry or basic bulk uploads, but lacks advanced validation, duplicate detection, or automatic data enrichment during the process.
3The feature supports seamless contact creation via an intuitive UI, browser extensions (e.g., for LinkedIn), and direct CRM imports, ensuring data is validated and synced immediately.
4Contact creation is highly automated and intelligent, featuring auto-enrichment of missing data, sophisticated duplicate resolution logic, and the ability to capture and create prospects directly from inbox activity or intent signals without manual intervention.
Duplicate Detection
Not Supported0
FollowUp.cc is primarily an email productivity extension focused on reminders and tracking; it lacks a native contact database management system and does not offer built-in mechanisms to detect, flag, or merge duplicate records.
View details & rubric context

Duplicate detection identifies and manages redundant contact records to maintain data hygiene and prevent overlapping outreach. This ensures sales teams avoid messaging the same prospect multiple times, preserving brand reputation and maximizing efficiency.

What Score 0 Means

The product has no native mechanism to detect, flag, or prevent duplicate records, requiring manual verification by users.

Full Rubric
0The product has no native mechanism to detect, flag, or prevent duplicate records, requiring manual verification by users.
1Users must rely on external data cleaning tools, manual CSV manipulation prior to upload, or custom API scripts to identify and resolve duplicates.
2Basic duplicate checks occur only during import based on exact matches of primary keys like email addresses, with no ability to merge records or detect fuzzy duplicates.
3The system provides configurable matching rules (e.g., email, phone, name) that run during import and manual creation, allowing users to merge records or update existing data seamlessly within the workflow.
4Best-in-class functionality includes AI-powered fuzzy matching, proactive background scanning, and cross-object detection (e.g., Lead vs. Contact) that automatically blocks outreach to duplicates and suggests intelligent merges without user intervention.
Data Export
Basic2
FollowUp.cc provides basic CSV export functionality for contacts and reminders, but it lacks advanced filtering, automated scheduling, or the ability to export comprehensive relational activity logs required for a higher rating.
View details & rubric context

Data export capabilities allow teams to extract activity logs, prospect details, and performance metrics from the platform, ensuring data portability for external reporting, compliance, and analysis in business intelligence tools.

What Score 2 Means

A native "Export to CSV" button exists, but it is restricted to current page views, imposes low row limits, or lacks critical metadata fields and relational history.

Full Rubric
0The product has no native functionality to export lists, contacts, or activity data, effectively locking information inside the platform interface.
1Users must rely on generic APIs or webhooks to extract data one record at a time, requiring custom code or third-party middleware to generate usable reports or backups.
2A native "Export to CSV" button exists, but it is restricted to current page views, imposes low row limits, or lacks critical metadata fields and relational history.
3Comprehensive export tools allow for full data dumps of contacts and activities with custom date ranges and filtering, handling large datasets smoothly without timeouts.
4Offers automated, scheduled data delivery to external storage (e.g., S3, SFTP) or direct integration with BI tools, ensuring real-time data ownership and advanced analytics readiness.

Pipeline Management

Tools to visualize and update deal stages and opportunities directly within the engagement workflow.

Avg Score
0.8/ 4
Lead Status Updates
Basic2
FollowUp.cc offers a native Salesforce integration that allows users to manually view and update lead statuses directly from their inbox, but it lacks the automated activity-based status triggers and complex bidirectional logic found in more advanced sales engagement platforms.
View details & rubric context

Lead Status Updates ensure that prospect stages are accurately tracked and synchronized between the engagement platform and the CRM, automating pipeline hygiene so reps do not have to manually update records after every interaction.

What Score 2 Means

Native support allows for manual status toggling that syncs to the CRM, but it lacks automation rules based on activity (e.g., call outcomes) and offers limited field mapping.

Full Rubric
0The product has no native capability to manage lead statuses or synchronize status changes to an external system of record.
1Status updates can be achieved only through heavy lifting, such as building custom workflows via generic APIs or webhooks to push changes to the CRM when an action occurs.
2Native support allows for manual status toggling that syncs to the CRM, but it lacks automation rules based on activity (e.g., call outcomes) and offers limited field mapping.
3A strong, fully-integrated feature where specific activities (like call dispositions or email replies) automatically trigger status updates. It supports robust bidirectional syncing with the CRM out of the box.
4Best-in-class automation allows for complex, multi-condition logic to drive status changes (e.g., engagement scoring thresholds). It offers intelligent conflict resolution and real-time, bi-directional consistency with complex enterprise CRM setups.
Opportunity Management
Not Supported0
FollowUp.cc is primarily an email productivity and reminder tool that lacks native functionality for viewing or managing sales opportunities, requiring users to perform all deal-related updates directly within their CRM.
View details & rubric context

Opportunity management allows sales representatives to view, update, and progress deal stages directly within their engagement workflow, eliminating the need to constantly switch back to the CRM. This feature ensures that pipeline data remains accurate and actionable while keeping sellers focused on execution.

What Score 0 Means

The product has no native capability to view or manage opportunities, forcing users to leave the platform and log into the CRM for any deal-related updates.

Full Rubric
0The product has no native capability to view or manage opportunities, forcing users to leave the platform and log into the CRM for any deal-related updates.
1Opportunity data can be accessed via custom API connections or embedded iframes, but the setup requires heavy technical lifting and the experience is often read-only or disjointed from the main workflow.
2Native support exists, allowing users to view basic opportunity details and perform simple updates like stage changes, but the interface lacks advanced filtering, bulk actions, or support for complex custom fields.
3A strong, fully-integrated feature set offers a comprehensive pipeline view (e.g., Kanban or list) with inline editing, real-time bidirectional CRM sync, and the ability to manage all standard and custom fields seamlessly.
4A best-in-class implementation leverages AI to provide deal health scores, automated risk alerts, and predictive forecasting, turning opportunity management into a strategic advantage that actively guides sellers toward closing.
Deal Insights
DIY1
FollowUp.cc focuses on individual email tracking and reminders rather than deal-level analytics; while activity data can be synced to a CRM for analysis, the product lacks a native interface for visualizing opportunity health or engagement scoring.
View details & rubric context

Deal Insights provide real-time visibility into opportunity health by analyzing communication patterns and engagement metrics to help sales teams identify at-risk deals and prioritize follow-ups.

What Score 1 Means

Insights can be derived by exporting raw activity logs via API to a third-party BI tool or CRM for manual analysis, but no native interface exists for deal-level visualization.

Full Rubric
0The product has no native capability to analyze deal health or provide insights into opportunity progress based on engagement data.
1Insights can be derived by exporting raw activity logs via API to a third-party BI tool or CRM for manual analysis, but no native interface exists for deal-level visualization.
2Native support includes basic activity counting (e.g., number of emails or calls per deal) within the opportunity view, but lacks sentiment analysis, engagement scoring, or predictive risk warnings.
3The system provides comprehensive deal health scoring based on recency, frequency, and multi-threading of communications, including visual timelines of interactions and alerts for stalled deals directly within the pipeline view.
4AI-driven analysis interprets buyer sentiment from calls and emails to predict win probability and suggest specific next steps, automatically identifying missing stakeholders and coaching reps on deal momentum.
Pipeline Visibility
Not Supported0
FollowUp.cc is primarily an inbox productivity tool focused on email reminders and tracking; it lacks a native pipeline management interface or deal stage visualization, requiring users to rely entirely on an external CRM for pipeline visibility.
View details & rubric context

Pipeline visibility provides a consolidated view of deal stages and health directly within the engagement platform, enabling teams to correlate outreach activity with revenue outcomes. This insight helps managers forecast accurately and identify stalled opportunities based on real-time engagement data.

What Score 0 Means

The product has no native capability to display or track sales opportunities, forcing users to rely exclusively on an external CRM for all deal-related insights.

Full Rubric
0The product has no native capability to display or track sales opportunities, forcing users to rely exclusively on an external CRM for all deal-related insights.
1Pipeline data can be accessed only through custom API integrations or by manually exporting activity data to external spreadsheets or BI tools for correlation with deal stages.
2Native support exists as a static list or basic Kanban view of opportunities synced from the CRM, but it lacks deep engagement analytics or the ability to modify deal attributes directly.
3A fully interactive pipeline view allows users to manage deal stages, view comprehensive activity histories per opportunity, and filter deals based on engagement levels without leaving the interface.
4The platform provides market-leading visibility with AI-driven deal health scoring, automatic risk flagging based on engagement gaps, and predictive forecasting that connects activity data to revenue probability.

Intelligence & Enrichment

Integrations that provide external data and buying signals to prioritize prospects and enrich contact profiles.

Avg Score
0.0/ 4
Data Enrichment Integration
Not Supported0
FollowUp.cc is a lightweight email productivity tool focused on reminders and tracking; it lacks native integrations or built-in features for third-party data enrichment, requiring users to manually manage contact details.
View details & rubric context

Data enrichment integration automatically populates lead and contact records with firmographic and demographic details from third-party sources, ensuring sales teams have accurate context for personalized outreach without manual research.

What Score 0 Means

The product has no native capabilities or pre-built connectors to enrich contact or account data, forcing users to manually research and input all prospect details.

Full Rubric
0The product has no native capabilities or pre-built connectors to enrich contact or account data, forcing users to manually research and input all prospect details.
1Enrichment is possible only through generic webhooks or open APIs, requiring significant engineering resources or third-party middleware to map fields and trigger data updates.
2Native integration exists with a limited set of providers, but often requires manual triggering per record or supports only a fixed, non-customizable set of data fields.
3The platform offers seamless, native integrations with major data providers, supporting automatic enrichment upon record creation and flexible field mapping within the standard workflow.
4The system features intelligent waterfall enrichment across multiple sources to maximize coverage and accuracy, automatically updating records in real-time based on buying signals or job changes without user intervention.
Intent Data Integration
Not Supported0
FollowUp.cc is a lightweight email productivity and reminder tool that lacks native capabilities or integrations for ingesting, displaying, or acting upon third-party intent data signals.
View details & rubric context

Intent Data Integration allows sales teams to ingest third-party buying signals directly into outreach workflows, prioritizing prospects who are actively researching solutions. This capability ensures engagement is timed perfectly and messaging is highly relevant to the prospect's current interest levels.

What Score 0 Means

The product has no native capability to ingest, display, or act upon third-party intent data, forcing users to manually reference external tools to identify in-market accounts.

Full Rubric
0The product has no native capability to ingest, display, or act upon third-party intent data, forcing users to manually reference external tools to identify in-market accounts.
1Ingesting intent data is possible only through custom API development, webhooks, or complex CRM field mappings that require significant technical overhead to maintain and do not update in real-time.
2Native integration exists for a single provider or via a basic CSV upload, displaying static intent scores on account records without the ability to filter lists or trigger workflows based on that data.
3The platform offers robust, out-of-the-box integrations with multiple leading intent providers (e.g., 6sense, Bombora), allowing users to filter prospect lists and trigger specific sequences based on intent scores and topic surges.
4The solution aggregates first and third-party intent signals to dynamically re-prioritize daily task lists and uses AI to automatically personalize outreach content based on the specific topics an account is researching.
Automated Prospect Research
Not Supported0
FollowUp.cc is primarily an email productivity and reminder tool for Gmail and does not offer native capabilities for automated prospect research or lead data enrichment.
View details & rubric context

Automated Prospect Research gathers data on potential leads without manual effort, enriching contact profiles with firmographic and demographic details to personalize outreach and increase conversion rates.

What Score 0 Means

The product has no built-in capability to enrich lead data or research prospects automatically, requiring sales representatives to manually search external sources for information.

Full Rubric
0The product has no built-in capability to enrich lead data or research prospects automatically, requiring sales representatives to manually search external sources for information.
1Research data can be ingested via generic APIs or webhooks connecting to third-party data providers, but there is no native integration, requiring significant technical setup and maintenance to map fields.
2The platform offers basic native enrichment, such as pulling LinkedIn URLs or company size, but data sources are limited, updates are infrequent, and the information often requires manual verification.
3Robust prospect research is fully integrated into the workflow, automatically populating detailed firmographic and technographic data from reliable sources immediately upon lead creation or import.
4The system utilizes AI to continuously monitor prospects for buying signals and news triggers, dynamically updating profiles and suggesting personalized outreach angles based on real-time intelligence.
Buying Group Tracking
Not Supported0
FollowUp.cc is a lightweight email productivity extension focused on individual reminders and tracking; it lacks any native architecture or interface for grouping stakeholders into buying committees or visualizing account-level engagement.
View details & rubric context

Buying Group Tracking enables sales teams to identify, map, and monitor the collective engagement of multiple stakeholders within an account to ensure deals are multi-threaded. This functionality visualizes the entire decision-making committee's activity rather than isolating individual interactions.

What Score 0 Means

The product has no capability to identify, group, or track multiple stakeholders as a unified buying committee.

Full Rubric
0The product has no capability to identify, group, or track multiple stakeholders as a unified buying committee.
1Tracking a buying group requires manually tagging contacts with custom fields or exporting data to external BI tools to aggregate stakeholder activity via API.
2Native support allows users to manually list contacts associated with an opportunity, but the feature is limited to a static list view without aggregated engagement scores or relationship mapping.
3The platform provides a dedicated interface for mapping stakeholders to specific roles and visualizing their collective engagement, automatically aggregating activity data to present a unified view of the buying committee's status.
4The system uses AI to automatically detect potential buying group members from communication patterns, suggests missing stakeholders, and provides predictive deal health scores based on historical committee behavior and visual influence maps.

Territory & Routing

Management tools for assigning leads and accounts to the correct representatives based on defined rules.

Avg Score
0.0/ 4
Account-Based Engagement
Not Supported0
FollowUp.cc is primarily a personal productivity and email tracking tool that focuses on individual contact interactions within the inbox, lacking native features for account-level grouping or coordinated multi-stakeholder orchestration.
View details & rubric context

Account-Based Engagement enables sales teams to orchestrate personalized outreach across multiple stakeholders within a target account, ensuring a cohesive strategy rather than isolated contact interactions.

What Score 0 Means

The product has no dedicated functionality for account-level orchestration, treating all prospects as isolated individuals without linking engagement activities to a specific company or buying group.

Full Rubric
0The product has no dedicated functionality for account-level orchestration, treating all prospects as isolated individuals without linking engagement activities to a specific company or buying group.
1Account-centric views or multi-contact sequencing can be simulated by manually tagging contacts or building custom integrations with a CRM to group activities, but the platform lacks native logic to execute account-based plays automatically.
2Native support includes basic account grouping where users can view all contacts belonging to a company, but engagement sequences remain largely individual-focused with limited ability to coordinate simultaneous outreach across stakeholders.
3The platform offers robust account-based workflows, allowing teams to enroll entire accounts into sequences, assign specific steps to different buyer personas, and visualize engagement heatmaps across the buying committee within a unified dashboard.
4Best-in-class implementation features AI-driven orchestration that automatically adjusts outreach based on account intent signals and buying stage, seamlessly coordinating cross-channel touches across the entire buying group for maximum strategic advantage.
Territory Management
Not Supported0
FollowUp.cc is a lightweight email productivity and reminder tool that lacks native functionality for defining territories, managing account hierarchies, or routing leads based on geographic or industry segments.
View details & rubric context

Territory management enables organizations to segment markets by geography, industry, or account size to assign specific accounts to sales representatives. This functionality ensures balanced workloads, precise lead routing, and optimized coverage strategies.

What Score 0 Means

The product has no native capability to define territories, assign accounts based on geographic segments, or manage ownership hierarchies.

Full Rubric
0The product has no native capability to define territories, assign accounts based on geographic segments, or manage ownership hierarchies.
1Territory logic must be built manually using generic custom fields and tags, requiring external API scripts or heavy administrative work to enforce routing rules.
2Native support provides basic rule-based assignment (e.g., by state or zip code) but lacks support for complex hierarchies, account families, or dynamic balancing.
3The feature includes robust tools for defining complex territory hierarchies and multi-criteria logic, syncing seamlessly with CRM definitions to automate lead routing and permissions.
4A market-leading implementation that uses intelligent analytics to suggest optimal territory splits, visualizes coverage on maps, and dynamically rebalances workloads to maximize revenue potential.
Lead Routing
Not Supported0
FollowUp.cc is an email productivity and tracking extension focused on individual follow-up automation; it does not offer native lead routing or distribution features, requiring these tasks to be handled by a CRM or external tool.
View details & rubric context

Lead routing automatically assigns incoming prospects to the appropriate sales representatives based on specific criteria, ensuring faster response times and equitable workload distribution.

What Score 0 Means

The product has no native capability to route leads to specific users, requiring manual assignment or reliance entirely on an external CRM.

Full Rubric
0The product has no native capability to route leads to specific users, requiring manual assignment or reliance entirely on an external CRM.
1Routing logic is possible but requires building custom workflows via generic webhooks or API endpoints to handle assignment rules and distribution.
2Native support provides basic round-robin assignment or simple ownership mapping but lacks granular controls for territories, account tiers, or complex logic.
3A robust routing engine supports complex rules based on territories, lead attributes, and weighted round-robin lists, handling rep availability and out-of-office settings seamlessly.
4The system features intelligent, account-based matching and dynamic routing that optimizes for conversion by analyzing rep performance, capacity, and real-time engagement data.
Round Robin Assignment
Not Supported0
FollowUp.cc is primarily an inbox productivity and email tracking tool that lacks native lead routing or automated round-robin assignment capabilities for distributing tasks among team members.
View details & rubric context

Round robin assignment automatically distributes incoming leads or tasks evenly among sales representatives to ensure fair workload balance and rapid response times. This functionality prevents cherry-picking and ensures every prospect receives timely attention without manual intervention.

What Score 0 Means

The product has no native capability to distribute leads or tasks in a round-robin fashion, forcing managers to manually assign owners one by one.

Full Rubric
0The product has no native capability to distribute leads or tasks in a round-robin fashion, forcing managers to manually assign owners one by one.
1Automated distribution is possible only through complex workarounds, such as connecting generic webhooks to external automation platforms or writing custom code against the API to update record ownership.
2A basic native round robin feature is available, offering simple sequential distribution (e.g., A, B, C) but lacking awareness of rep availability, time zones, or vacation schedules.
3The feature provides advanced routing capabilities that respect user schedules, holidays, and shift patterns, allowing for weighted distribution and criteria-based segmentation directly within the UI.
4The system offers intelligent, best-in-class assignment that dynamically balances loads based on real-time capacity and rep performance, automatically re-routing neglected leads to maximize conversion velocity.

Platform Governance & Security

Administrative controls for managing user access, ensuring regulatory compliance, and facilitating team collaboration. It also includes developer tools for custom integrations and secure system configuration.

Capability Score
1.44/ 4

Team Collaboration

Features that facilitate communication, organization, and motivation within the sales team.

Avg Score
1.3/ 4
Notes and Tagging
Basic2
FollowUp.cc provides native functionality for adding plain-text notes to reminders and a basic tagging system for organizing contacts, but these features are rudimentary and lack advanced capabilities like rich-text formatting, hierarchical organization, or automated sentiment analysis.
View details & rubric context

Notes and Tagging functionality enables sales representatives to capture qualitative context and organize prospects using custom labels, ensuring critical details are accessible for future outreach and segmentation.

What Score 2 Means

Native notes and tagging exist but are rudimentary; notes are simple text blocks without formatting or timestamps, and tagging is a manual, flat list without hierarchy or color-coding.

Full Rubric
0The product has no native capability to attach free-text notes or apply tags to leads, contacts, or accounts within the interface.
1Users must rely on generic custom fields or external CRM integrations to store context, requiring manual data entry or API workarounds to simulate tagging functionality without native UI support.
2Native notes and tagging exist but are rudimentary; notes are simple text blocks without formatting or timestamps, and tagging is a manual, flat list without hierarchy or color-coding.
3The system offers rich-text notes with automatic timestamping and user attribution, alongside a robust tagging system that supports filtering, bulk actions, and seamless CRM synchronization.
4Features intelligent automation such as AI-driven sentiment tagging, voice-to-text note capture, and collaborative threads that automatically surface relevant context during outreach workflows.
Team Management
Basic2
FollowUp.cc offers native support for basic team structures, allowing for shared templates and centralized reporting, but it lacks advanced features like nested hierarchies, granular permission inheritance, or complex role-based access controls.
View details & rubric context

Team management enables administrators to organize sales representatives into structured groups with defined roles and permissions, facilitating secure collaboration and accurate performance reporting. This functionality is essential for scaling sales operations across multiple territories or business units.

What Score 2 Means

Native support allows for creating basic, flat groups of users, but lacks support for nested hierarchies, granular permission inheritance, or team-specific workflow settings.

Full Rubric
0The product has no native capability to organize users into teams, groups, or hierarchies, treating every user as an independent entity.
1Organizational structures can only be mimicked by applying generic tags to user profiles or building custom integrations to sync external directory data via API, requiring manual upkeep.
2Native support allows for creating basic, flat groups of users, but lacks support for nested hierarchies, granular permission inheritance, or team-specific workflow settings.
3The system provides robust management capabilities, including hierarchical team structures, role-based access control (RBAC) tied to specific groups, and seamless team-level reporting and content sharing.
4Management features are market-leading, offering dynamic rules for automatic team assignment, deep integration with HRIS/IdP for real-time syncing, and intelligent performance benchmarking across complex organizational matrices.
Internal Commenting
DIY1
FollowUp.cc provides basic note-taking capabilities on contacts and reminders, but these are generic, non-threaded text fields that lack collaborative functionality like @mentions or team notifications.
View details & rubric context

Internal commenting enables teams to collaborate directly within the sales platform by leaving notes and tagging colleagues on specific records or activities. This ensures coaching and deal context remain centralized, preventing information silos in external chat apps.

What Score 1 Means

Collaboration is possible only through generic, non-threaded text fields or requires users to manually copy record links into external tools like Slack or email to discuss specific accounts.

Full Rubric
0The product has no native capability for users to leave internal comments, notes, or collaborate directly on records or activities.
1Collaboration is possible only through generic, non-threaded text fields or requires users to manually copy record links into external tools like Slack or email to discuss specific accounts.
2Native commenting exists but is limited to a flat, unthreaded list of notes on a record. It lacks essential collaboration features like @mentions, rich text, or the ability to comment on specific activities (e.g., a specific email).
3The feature supports threaded conversations, @mentions that trigger notifications, and the ability to leave comments on specific activities (calls, emails) as well as general records, fully integrated into the daily workflow.
4A best-in-class implementation that includes bi-directional sync with platforms like Slack or Microsoft Teams, contextual annotations on email drafts, and AI-driven summaries of internal discussions for rapid context gathering.
Gamification
Not Supported0
FollowUp.cc is a lightweight email productivity and reminder tool that does not include any native gamification features, leaderboards, or contest capabilities to motivate sales teams.
View details & rubric context

Gamification leverages competitive elements like leaderboards, badges, and contests to motivate sales representatives and drive higher activity levels. By visualizing performance and rewarding achievements, teams can boost morale and ensure consistent adherence to sales processes.

What Score 0 Means

The product has no built-in gamification features, leaderboards, or contest capabilities to motivate sales reps.

Full Rubric
0The product has no built-in gamification features, leaderboards, or contest capabilities to motivate sales reps.
1Gamification can only be achieved by exporting performance data to external spreadsheets or connecting to third-party tools via APIs. There is no native interface for running contests or visualizing real-time standings within the platform.
2Native support includes static leaderboards or simple activity counters. While it tracks basic metrics like calls or emails, it lacks customizable contest rules, visual flair, or real-time updates, serving primarily as a reporting view rather than an interactive motivator.
3The platform offers a robust gamification suite with real-time leaderboards, customizable contests, and automated goal tracking. It integrates seamlessly into the rep's daily workflow, supporting team-based challenges and instant notifications for achievements without requiring complex setup.
4A best-in-class implementation offers immersive experiences like fantasy-league styles, TV-mode broadcasts, and AI-driven coaching based on performance. It includes advanced behavioral triggers, multi-tier rewards systems, and deep integration with revenue data to drive strategic outcomes beyond just activity volume.

Security & Access

Authentication and authorization protocols to protect system access and sensitive data.

Avg Score
1.3/ 4
Single Sign-On (SSO)
Basic2
FollowUp.cc provides native support for 'Sign in with Google' and 'Sign in with Microsoft' to align with its core email integrations, but it lacks broader enterprise-grade SAML 2.0 support or SCIM provisioning.
View details & rubric context

Single Sign-On (SSO) enables users to access the platform using their existing corporate credentials, streamlining the login process while enforcing centralized security policies. This feature reduces password fatigue and simplifies user access management for IT teams.

What Score 2 Means

Native support exists but is limited to basic social logins (e.g., 'Sign in with Google' or Microsoft) or a single specific provider, lacking broad support for enterprise standards like SAML 2.0 across different Identity Providers.

Full Rubric
0The product has no native capability for external identity management, requiring users to create and maintain unique usernames and passwords specifically for this application.
1Authentication integration is possible but requires building custom connectors to generic APIs or utilizing third-party middleware, demanding significant technical effort and maintenance from the customer.
2Native support exists but is limited to basic social logins (e.g., 'Sign in with Google' or Microsoft) or a single specific provider, lacking broad support for enterprise standards like SAML 2.0 across different Identity Providers.
3The platform offers robust, out-of-the-box support for standard protocols like SAML 2.0 and OIDC, allowing seamless integration with major enterprise Identity Providers such as Okta, Azure AD, and OneLogin.
4Best-in-class implementation includes SCIM (System for Cross-domain Identity Management) for automated user provisioning and de-provisioning, Just-in-Time (JIT) account creation, and granular mapping of Identity Provider groups to application roles.
Multi-Factor Authentication
DIY1
FollowUp.cc primarily relies on external identity providers like Google or Microsoft for authentication, meaning MFA enforcement is managed through those platforms' security settings rather than native controls within the application itself.
View details & rubric context

Multi-Factor Authentication (MFA) secures user access by requiring two or more verification forms, protecting sensitive sales data and integrated communication channels from unauthorized entry.

What Score 1 Means

Security relies on external Identity Providers (IdP) via generic SSO integrations to handle MFA, requiring customers to configure and manage enforcement outside the platform without native settings.

Full Rubric
0The product has no native capability for Multi-Factor Authentication, relying solely on standard username and password credentials.
1Security relies on external Identity Providers (IdP) via generic SSO integrations to handle MFA, requiring customers to configure and manage enforcement outside the platform without native settings.
2Native support exists but is limited to basic methods like email or SMS-based one-time passwords, lacking support for authenticator apps or granular administrative enforcement.
3Strong, fully-integrated functionality supports standard authenticator apps (TOTP) and backup codes, allowing administrators to enforce MFA policies globally or by role with a smooth user setup.
4Best-in-class implementation supports advanced standards like FIDO2/WebAuthn (hardware keys, biometrics) and adaptive risk-based challenges, offering superior security without compromising user experience.
Role-Based Access Control
Basic2
FollowUp.cc offers basic native role management within its team plans, distinguishing between administrators and standard users, but it lacks the ability to create custom roles or define granular, team-specific permissions.
View details & rubric context

Role-Based Access Control (RBAC) enables organizations to define granular permissions and restrict system access based on user responsibilities, ensuring data security and operational compliance. By tailoring visibility and editing rights, teams can protect sensitive sales data while streamlining workflows for representatives and managers.

What Score 2 Means

Native support is limited to a rigid, pre-defined set of roles (e.g., Admin vs. User) with fixed permissions that cannot be customized or scoped to specific teams.

Full Rubric
0The product has no native capability to distinguish between user roles, granting every user the same level of access and administrative privileges.
1Access control requires heavy lifting, relying on external identity provider (IdP) logic without internal mapping, or necessitating custom API middleware to enforce restrictions.
2Native support is limited to a rigid, pre-defined set of roles (e.g., Admin vs. User) with fixed permissions that cannot be customized or scoped to specific teams.
3A robust system allows for the creation of custom roles with granular permissions, enabling administrators to define precise view, edit, and delete rights across different teams and data types.
4The platform offers market-leading flexibility with attribute-based access control (ABAC), dynamic permission inheritance, and field-level security, allowing for automated governance that adapts to complex organizational structures.
Audit Logs
Not Supported0
FollowUp.cc is a lightweight productivity extension focused on individual email management and lacks a native administrative audit log for tracking system-wide configuration changes or security-related user activities.
View details & rubric context

Audit logs provide a comprehensive, immutable record of user activities and system changes, ensuring accountability and compliance with security standards. This feature is essential for tracking data access, troubleshooting configuration errors, and meeting regulatory requirements within sales workflows.

What Score 0 Means

The product has no built-in capability to record or view user activity history or system changes.

Full Rubric
0The product has no built-in capability to record or view user activity history or system changes.
1Logging is not native to the admin interface; teams must build custom listeners on generic webhooks or poll APIs to capture event data and store it in an external database for analysis.
2Native audit logs exist but are limited to a short retention period and track only high-level events like login/logout, lacking granular details on specific data changes or configuration updates.
3The system offers robust, searchable audit logs that track granular actions across the platform with extended retention, allowing admins to filter by user, date, or event type directly within the UI.
4Audit capabilities are comprehensive and intelligent, offering real-time alerts for suspicious activity, infinite retention options, and visual analytics to identify behavioral trends or security risks proactively.

Compliance & Privacy

Features designed to ensure adherence to legal regulations and data protection standards.

Avg Score
1.8/ 4
GDPR Compliance
Basic2
FollowUp.cc provides basic GDPR compliance through native unsubscribe links in automated sequences and manual data deletion options, but it lacks advanced features like automated suppression list management or granular consent tracking workflows.
View details & rubric context

GDPR Compliance features ensure that sales outreach adheres to strict data privacy regulations by managing consent, opt-outs, and data subject rights within engagement workflows. This functionality protects organizations from legal penalties while maintaining trust with prospects.

What Score 2 Means

Native support includes basic unsubscribe links and manual 'do not contact' lists, but lacks automated workflows for data subject access requests or granular consent tracking.

Full Rubric
0The product has no built-in features to handle GDPR requirements, offering no native mechanisms for consent management, data deletion, or compliance tracking.
1Compliance is possible only through manual data scrubbing or by building custom scripts via APIs to handle opt-outs and data deletion requests across the system.
2Native support includes basic unsubscribe links and manual 'do not contact' lists, but lacks automated workflows for data subject access requests or granular consent tracking.
3The platform offers robust compliance tools, including automated suppression lists, one-click data deletion for 'Right to be Forgotten' requests, and comprehensive audit logs integrated directly into sales workflows.
4Best-in-class compliance features include intelligent geo-fencing that automatically applies GDPR rules only to relevant prospects, proactive risk warnings before outreach, and automated double opt-in sequences that ensure strict adherence without hindering sales velocity.
SOC 2 Compliance
DIY1
FollowUp.cc does not publicly maintain its own SOC 2 Type I or Type II attestation, instead relying on the security compliance of its underlying infrastructure providers like AWS and Google Cloud.
View details & rubric context

SOC 2 Compliance indicates that a vendor has undergone a rigorous independent audit of their information security policies and procedures to ensure data safety. This certification is critical for organizations requiring assurance that their sensitive sales and customer data is protected against unauthorized access and security breaches.

What Score 1 Means

The vendor relies solely on the compliance of their underlying infrastructure provider (e.g., AWS, Azure) or provides self-attested security questionnaires, requiring the customer to perform extensive manual due diligence to verify security posture.

Full Rubric
0The product has no current SOC 2 Type I or Type II attestation, and the vendor cannot provide an independent audit report regarding their security controls.
1The vendor relies solely on the compliance of their underlying infrastructure provider (e.g., AWS, Azure) or provides self-attested security questionnaires, requiring the customer to perform extensive manual due diligence to verify security posture.
2The vendor maintains a SOC 2 Type I attestation, demonstrating that security controls were designed properly at a specific point in time, but lacks the historical evidence of operational effectiveness found in a Type II report.
3The vendor maintains a current SOC 2 Type II attestation proving the operational effectiveness of controls over a period of time (usually 6-12 months), with reports readily available via a standard request process.
4The vendor demonstrates continuous compliance through a public or private real-time trust center (e.g., via Vanta or Drata) alongside a clean SOC 2 Type II report, offering transparent, up-to-the-minute visibility into security controls.
Data Encryption
Basic2
FollowUp.cc utilizes industry-standard encryption protocols, including TLS for data in transit and AES-256 for data at rest, but it lacks advanced enterprise-grade features such as Customer Managed Keys (CMK) or field-level encryption.
View details & rubric context

Data encryption protects sensitive sales engagement data, including prospect details and communication logs, by encoding it during storage and transmission to prevent unauthorized access.

What Score 2 Means

Native support exists for standard encryption protocols (AES-256 at rest, TLS in transit) using vendor-managed keys, meeting basic compliance checklists.

Full Rubric
0The product has no native encryption capabilities, storing and transmitting sensitive sales data in plain text.
1Possible to achieve partial security by manually encrypting data payloads via API before ingestion, though this often breaks search and reporting functionality within the platform.
2Native support exists for standard encryption protocols (AES-256 at rest, TLS in transit) using vendor-managed keys, meeting basic compliance checklists.
3Strong, production-ready security that supports Customer Managed Keys (CMK) or Bring Your Own Key (BYOK), allowing enterprises to retain control over key lifecycle management.
4Best-in-class implementation offering granular field-level encryption, automated key rotation, and dedicated Hardware Security Module (HSM) support for maximum data sovereignty.
Do Not Contact Lists
Basic2
FollowUp.cc provides a native 'Blacklist' feature to exclude specific email addresses from tracking and automated follow-ups, but it lacks robust domain-level suppression and the bidirectional CRM synchronization required for enterprise-grade compliance.
View details & rubric context

Do Not Contact (DNC) lists allow sales teams to block outreach to specific domains, accounts, or individuals to ensure compliance and prevent brand damage. This feature is essential for respecting opt-outs, protecting existing customer relationships, and adhering to privacy regulations.

What Score 2 Means

Native support exists for basic email or phone number blocking, but lists are often static, difficult to manage in bulk, or lack domain-level suppression capabilities.

Full Rubric
0The product has no native capability to block outreach to specific individuals or domains, requiring manual checks by sales representatives before every interaction.
1Suppression must be managed externally or via custom fields and manual filtering rules; enforcing a DNC list requires building custom integrations with a CRM or using generic webhooks to flag records.
2Native support exists for basic email or phone number blocking, but lists are often static, difficult to manage in bulk, or lack domain-level suppression capabilities.
3The system offers robust DNC management with support for blocking specific emails, phone numbers, and entire domains, automatically preventing outreach across all channels while syncing bidirectionally with the CRM.
4Best-in-class implementation includes granular scope (e.g., global vs. team-specific lists), time-based suppression (snoozing), and intelligent regex pattern matching, providing fail-safe compliance controls that proactively warn users and audit suppression history.
Global Suppression List
Basic2
FollowUp.cc provides a native blacklist feature that allows users to block specific email addresses and domains from tracking and automated follow-ups, but it lacks advanced bidirectional CRM synchronization and intelligent automation found in more robust enterprise solutions.
View details & rubric context

A Global Suppression List safeguards brand reputation and ensures compliance by automatically blocking outreach to specific emails, domains, or accounts across the entire sales organization.

What Score 2 Means

Native support allows for a basic static list of blocked email addresses. It covers fundamental opt-outs but lacks support for domain-level blocking, wildcards, or automatic CRM synchronization.

Full Rubric
0The product has no native capability to maintain a centralized suppression or do-not-contact list, relying entirely on manual checks by individual representatives.
1Suppression can be achieved only through custom workarounds, such as building API-based validation rules or creating complex CRM automation scripts to tag and exclude records manually.
2Native support allows for a basic static list of blocked email addresses. It covers fundamental opt-outs but lacks support for domain-level blocking, wildcards, or automatic CRM synchronization.
3The feature provides a comprehensive interface for blocking emails, domains, and patterns, with automatic bidirectional syncing to CRM opt-out fields to ensure immediate compliance across workflows.
4Best-in-class implementation features intelligent automation, such as sentiment analysis to auto-suppress hostile replies, alongside granular controls for temporary cooling-off periods, complex Regex matching, and detailed compliance audit trails.

Developer Tools

Technical interfaces that allow for custom integrations and testing within the platform.

Avg Score
1.3/ 4
API Access
Advanced3
FollowUp.cc provides a well-documented REST API that offers CRUD capabilities for its core entities, such as reminders and contacts, enabling reliable production-ready integrations and data synchronization.
View details & rubric context

API Access enables programmatic interaction with the sales engagement platform, allowing teams to build custom integrations, automate workflows, and synchronize data across their tech stack.

What Score 3 Means

The platform offers a comprehensive, well-documented API with full CRUD capabilities across all major data entities, supporting standard authentication and reliable bi-directional syncing.

Full Rubric
0The product has no public API available for customers or third-party developers, preventing any programmatic access to data or functionality.
1Connectivity is limited to basic webhooks or requires reverse-engineering undocumented endpoints, forcing developers to build extensive custom middleware for data synchronization.
2A basic REST API is provided, but it offers limited coverage of core objects or restricts actions to read-only operations, often accompanied by sparse documentation and strict rate limits.
3The platform offers a comprehensive, well-documented API with full CRUD capabilities across all major data entities, supporting standard authentication and reliable bi-directional syncing.
4The API ecosystem is developer-first, featuring modern standards like GraphQL, extensive SDKs, and a dedicated sandbox environment to support high-volume, enterprise-scale orchestration.
Webhooks
DIY1
FollowUp.cc provides a REST API for programmatic access to data, but it lacks a native outbound webhook system, requiring users to rely on API polling or third-party integrators like Zapier to simulate real-time event-driven workflows.
View details & rubric context

Webhooks enable real-time data transfer by triggering HTTP callbacks to external systems when specific events occur within the sales engagement platform, ensuring tech stacks remain synchronized without manual intervention.

What Score 1 Means

Real-time synchronization is not natively supported; developers must write custom scripts to periodically poll the REST API to detect changes and simulate event-driven workflows.

Full Rubric
0The product has no native mechanism to push real-time event notifications to external URLs.
1Real-time synchronization is not natively supported; developers must write custom scripts to periodically poll the REST API to detect changes and simulate event-driven workflows.
2Native webhooks are supported for a limited set of core events, but the implementation lacks robust security features (like payload signing), delivery logs, or automatic retry logic.
3A robust webhook system covers a comprehensive list of events and includes essential production features such as HMAC signatures for security, automatic retries for failed attempts, and a UI for managing subscriptions.
4The implementation is developer-centric and market-leading, offering granular event filtering to reduce noise, full delivery history with the ability to manually replay events, and versioning support.
Sandbox Environment
Not Supported0
FollowUp.cc is a lightweight Gmail extension focused on personal productivity and simple follow-ups, and it does not offer a dedicated sandbox or staging environment for testing configurations outside of the live production instance.
View details & rubric context

A Sandbox Environment provides a safe, isolated instance for testing sales sequences, integrations, and configurations before deployment. This allows teams to validate workflows and train staff without risking data integrity or accidentally contacting real prospects.

What Score 0 Means

The product has no dedicated testing or staging environment, requiring all changes and tests to be performed directly in the live production instance with real data.

Full Rubric
0The product has no dedicated testing or staging environment, requiring all changes and tests to be performed directly in the live production instance with real data.
1Testing requires a manual workaround, such as purchasing a separate standard license to act as a sandbox, with no automated tools to sync settings or migrate data between the two accounts.
2A basic sandbox is available, but it starts as an empty shell without production metadata or configurations. Users must manually recreate workflows to test them, and there is no mechanism to push changes to the live environment.
3The platform provides a robust sandbox that clones production metadata and configurations for accurate testing. It supports native deployment workflows, allowing admins to promote verified settings to the live environment seamlessly.
4The solution offers enterprise-grade sandbox management with features like automated data seeding, anonymization, and support for multiple concurrent environments. It integrates with version control systems for sophisticated change management, rollback capabilities, and continuous delivery of sales operations updates.

Pricing & Compliance

Free Options / Trial

Whether the product offers free access, trials, or open-source versions

Freemium
No
FollowUp.cc does not offer a permanent free plan; it requires a paid subscription after the trial period ends, with plans starting around $18-$23/month.
View description

A free tier with limited features or usage is available indefinitely.

Free Trial
Yes
The product offers a 14-day free trial that provides full access to its features without requiring a credit card upfront.
View description

A time-limited free trial of the full or partial product is available.

Open Source
No
FollowUp.cc is a proprietary SaaS product and Chrome extension; its source code is not available to the public.
View description

The core product or a significant version is available as open-source software.

Paid Only
No
While there is no permanent free tier, the product is not 'paid only' in the strictest sense because it offers a free trial period for users to test the software before paying.
View description

No free tier or trial is available; payment is required for any access.

Pricing Transparency

Whether the product's pricing information is publicly available and visible on the website

Public Pricing
Yes
The FollowUp.cc website publicly lists pricing for several tiers, including the Starter plan at $18/month, Professional at $29/month, and Salesforce Edition at $40/month (billed annually).
View description

Base pricing is clearly listed on the website for most or all tiers.

Hybrid
Yes
While individual plans have visible pricing, the website indicates that users needing a 'Team' plan must email the company for a quote.
View description

Some tiers have public pricing, while higher tiers require contacting sales.

Contact Sales / Quote Only
No
Pricing is not hidden behind a quote request for all tiers; specific costs for Starter, Professional, and Salesforce Edition plans are clearly displayed.
View description

No pricing is listed publicly; you must contact sales to get a custom quote.

Pricing Model

The primary billing structure and metrics used by the product

Per User / Per Seat
Yes
FollowUp.cc charges a subscription fee per user/seat (e.g., Starter at $23/month, Professional at $36/month), and the total cost scales with the number of users added to the account.
View description

Price scales based on the number of individual users or seat licenses.

Flat Rate
No
The product does not offer a single fixed price for the entire organization regardless of size; instead, the cost increases as more users are added.
View description

A single fixed price for the entire product or specific tiers, regardless of usage.

Usage-Based
No
Pricing is based on fixed monthly or annual subscription tiers rather than a pay-as-you-go model tied to consumption metrics like the number of emails tracked or API calls.
View description

Price scales based on consumption metrics (e.g., API calls, data volume, storage).

Feature-Based
Yes
Different pricing tiers (Starter, Professional, Salesforce Edition) unlock specific capabilities such as automatic follow-ups, Salesforce integration, and team reporting.
View description

Different tiers unlock specific sets of features or capabilities.

Outcome-Based
No
The pricing is determined by the selected plan and number of seats, not by the revenue generated or specific business outcomes achieved by the customer.
View description

Price changes based on the value or impact of the product to the customer.

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